Brands are ‘killing themselves’ by not being agile

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Millennials stand accused of "killing" so many industries, but in actual fact it's the brands themselves that are in danger of slaughtering their own businesses due to a lack of agility, according to panelists at the Interactive Advertising Bureau's ...
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Native Advertising: Jason Tonelli from Publicis Media

We took a a few minutes ( 3:36 exactly) at the Google Native Summit to talk with Jason Tonelli, Chief Digital and Technology Officer for Publicis Media, about his thoughts on the growth of native advertising and what Publicis is doing in the space. ​...

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Key Factors in Successful Programmatic.

During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign ... and they are all right.

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Programmatic: There are no stupid questions

Programmatic: There are no stupid questions

I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I talked about hackathons, MVPs and bringing an agile approach to marketing. The guy I shared the platform with talked about programmatic. He was a former colleague from Capital Radio, then head of sales of a company called The Exchange Lab. They were one of the first programmatic companies I came across (and were acquired by GroupM in 2016).

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How Qantas is using Finding Dory to save the Great Barrier Reef

How Qantas is using Finding Dory to save the Great Barrier Reef
Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share...
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SaleCycle Case Study: Firefly

SaleCycle Case Study: Firefly
Firefly, a subsidiary of Malaysian Airlines’ creates a multi-channel remarketing campaign with the addition of SaleCycle's SMS solution. The Challenge Firefly, one of SaleCycle’s most innovative clients, set the challenge of delivering a service that could drive more immediacy in conversions. How could they communicate quickly and efficiently with visitors...Firefly SMS Remarketing
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Are Your Campaigns Run Like Opinion Polls?

Are Your Campaigns Run Like Opinion Polls?
Just because Australian politics seems to be driven by opinion polls, that doesn’t mean you should run your advertising the same way. As Australia puts itself through an election, Eyeota’s Trent Lloyd, says data counts – but how reliable is the data you are using? If political polls were doing...Eyeota Graphic
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Insight Into the Intersection of Travel, Technology & Marketing: Expedia Case Study

Insight Into the Intersection of Travel, Technology & Marketing: Expedia Case Study

Australians Discover How to “Live Like a Local” with the NAB Traveller Card

A growing number of travelers desire an authentic travel experience. While these adventurers still enjoy iconic landmarks, they also want to discover how people locallylive in the countries they visit.

 

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