St George, you only had one job. You Failed.

St George, you only had one job. You Failed.
As organisations strive to become customer centric in their marketing initiatives and digital platforms, Jacki James rightly identifies that many lose sight of the bigger picture, getting caught up in the details of personas, consumer journeys, content and data . In my own recent personal experiences with financial institutions, it...
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Co-Creating With Your Customers

Co-Creating With Your Customers

Your customers are the most important people in your working life, so why not have them create your product or service offering? It might be a little rogue to let your customers pick up tools and build your next product but it shouldn't be out of the question to let them be part of the co-creation process.

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Big Data: Stop, Collaborate and Listen

Big Data: Stop, Collaborate and Listen

Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different stages of maturity. ADMA estimate that around 30% of Australian businesses are currently at some point on the big data continuum between data discovery and data commercialisation.

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