St George, you only had one job. You Failed.

St George, you only had one job. You Failed.
As organisations strive to become customer centric in their marketing initiatives and digital platforms, Jacki James rightly identifies that many lose sight of the bigger picture, getting caught up in the details of personas, consumer journeys, content and data . In my own recent personal experiences with financial institutions, it...
Continue reading
  8262 Hits
  0 Comments
8262 Hits
0 Comments

4 things Marketers forget in the rush to customer centricity

4 things Marketers forget in the rush to customer centricity
Constant connectivity and the accessibility of information online has empowered consumers and turned marketing on its head. As organisations are striving to become consumer centric in their marketing initiatives and digital platforms, many lose sight of the bigger picture, instead getting caught up in the details of personas, consumer journeys,...Jacki westpac
Continue reading
  5364 Hits
  0 Comments
5364 Hits
0 Comments