The new voice in town: A week with Alexa

The new voice in town: A week with Alexa
It’s been a little frustrating that in the two years since Amazon’s Echo was launched (Initially launched in the USA and then in the U.K. a year later in 2016), we don’t have a formal launch yet down under. So after some nagging and nudging, my own Amazon Echo arrived...VijayBlog 1
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Olympic connectivity means marketers can go for gold

Olympic connectivity means marketers can go for gold

Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.

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Digital and TV playing really well together

Digital and TV playing really well together
The AdNews Media Summit held at the Royal Randwick Racecourse on May 19 featured a host of great panels and interesting discussions, particularly the panel on titled “The Collision of TV and Digital.” The general sentiment of the media industry, echoed by the panel, is that while linear TV has...
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Once enemies, programmatic and direct are becoming best friends

Once enemies, programmatic and direct are becoming best friends

There are many misconceptions associated with programmatic video buying. Many of these, like the assumption marketplaces drive CPMs down, arise when people fail to distinguish between the very different display and video markets.

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TV and Video Convergence: Piecing Together the Puzzle

TV and Video Convergence: Piecing Together the Puzzle
Picture it. 1965, the golden age of television. A family huddles around the household’s only TV set, tuning into one of only a handful of channels, to watch a scheduled show that attracts millions of viewers each evening. For an advertiser looking to connect with consumers, they would run three ad spots and reach around 75% of the total TV audience. Cut to 50 years later, and the landscape is dramatically different. In order to reach the same audience on TV in 2015, you would need to run over 350 ads, as the viewing of audio visual content continues to fragment across screens. 
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Programmatic Video: The what, where, how and why

Programmatic Video: The what, where, how and why

13.4 million Australians watch video online each month. Programmatic buying helps planners reach this audience, extending their reach and enabling more effective targeting, using richer data and real-time results. It seems only one factor inhibits the growth of this practice – the availability of inventory.

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Push Notifications – Supercharged Mobile Re-messaging

Push Notifications – Supercharged Mobile Re-messaging
Having a mobile app without a push notification communication strategy is a little like driving a car with a burst tire – it will only get you so far before you have to stop, and by that point it may have done more damage than you can imagine. For those...RobWilliams Image 2
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Getting mobile right

Getting mobile right
As a marketer, you probably spend a lot of time trying to work out what drives your customers, how to generate stronger connections with them to drive stronger returns for your business. But many Australian companies are missing out on embracing the most important growth area they have - mobile....
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Mobile Investment – Taking the Leap

Mobile Investment – Taking the Leap
Over the last 12 months a small group of publishers along with IAB Australia and Nielsen have invested significant dollars and time to work on an audience measurement solution for reviewing consumer mobile behaviour in the Australian market in preparation for a market solution being rolled out in 2015. The...Digital time dec
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