Re-emergence of the App

Re-emergence of the App

Mobile now commands 45% of consumer attention in the US, yet currently accounts for only about 5% of marketing budgets. Similarly TV commanded a share of around 35% of media consumption yet around 42% of budgets are allocated to it. What is going on here and why the divide?

Continue reading
  4094 Hits
  0 Comments
4094 Hits
0 Comments

The 7 Habits of Highly Effective Digital People

The 7 Habits of Highly Effective Digital People

In our first paced world in digital-land, it's so easy to just get caught up in our own daily bubble. Every day we churn through hundreds of emails, ever-expanding task-lists and back-to-back meetings. No wonder it's easy to become flustered and subsequently less effective in our roles. Here are seven habits that we can all incorporate within our daily work routine:

Continue reading
  7657 Hits
  0 Comments
7657 Hits
0 Comments

How Guest Blogging Can Still Bring Value To Your Content Strategy

How Guest Blogging Can Still Bring Value To Your Content Strategy
There has been a bit of controversy around guest blogging as of late. Earlier this year, Matt Cutts said to stop using guest blogging for SEO and backlinks . The essence of it is that marketers should not look to guest posting as a strategy to build links, as it...moz
Continue reading
  17379 Hits
  0 Comments
17379 Hits
0 Comments

Throwback Thursday: The Evolution of the Operating System

Throwback Thursday: The Evolution of the Operating System

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of the operating system.

Continue reading
  4127 Hits
  2 Comments
4127 Hits
2 Comments

Article Watch June - 'Must Reads' Powered by MediaScope

Article Watch June - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

Continue reading
  4263 Hits
  0 Comments
4263 Hits
0 Comments

Does facebook know where you live?

Does facebook know where you live?

To most people, I think the answer to this question would be "obviously, yes". After all, it says it right there on your profile "Lives in Sydney, Australia".

But that wasn't the question I was asking. I wanted to know whether facebook knows where you actually live. You know, the street address and everything.

Continue reading
  6392 Hits
  0 Comments
6392 Hits
0 Comments

The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

Continue reading
  3610 Hits
  0 Comments
3610 Hits
0 Comments

A single customer view IS attainable - it’s up to marketers to work harder for it.

A single customer view IS attainable - it’s up to marketers to work harder for it.

During a recent presentation at Marketing Week Live, Camelot insight chief Nick Bonney made the claim that (in his mind) a true single customer view is unattainable. "Consumers are starting to say 'we do not want you to take my behaviour and know everything about me'," he continues.

Continue reading
  5125 Hits
  0 Comments
5125 Hits
0 Comments

Building Digital Capability - Part 1, Understanding Business Engagement

Building Digital Capability - Part 1, Understanding Business Engagement

IG's Head of Online, Jason Stidworthy, is bringing his 15+ years experience in digital to the Big Tent blog with a 4-part series on "Building Digital Capability" - here's part one: Understanding Business Engagement.

Continue reading
  3420 Hits
  0 Comments
3420 Hits
0 Comments

What Frozen Has Taught Me About Sharing Content

What Frozen Has Taught Me About Sharing Content

Last month, Frozen became the fifth highest grossing movie of all time, bringing in $1.2 billion at the box office. It's the most successful animated film ever and the star of the Disney stable. It's also probably the film I've seen or heard snippets of more than any other. Ever. And that's not entirely as the result of having a five year old daughter.

Continue reading
  4712 Hits
  0 Comments
4712 Hits
0 Comments

Getting The Most Out Of User Testing

Getting The Most Out Of User Testing

You're excited. It's your user-testing day and your carefully recruited customers' are coming in to validate your new product. It's going to be an amazingly insightful day. What could possibly go wrong? You've worked closely with your user-experience (UX) guru to develop a script, covering all the questions you want to ask (not too leading of course) as well as all the tasks you want your test group to complete.

Continue reading
  3519 Hits
  0 Comments
3519 Hits
0 Comments

We Need to Talk About Programmatic

We Need to Talk About Programmatic

Apparently one of the things that most annoys marketers is jargon. At the recent Mumbrella 360 conference James Sykes, APAC marketing director of Beam Suntory, said:

We're continually marginalising ourselves, because we talk [crap] most of the time. Most of what we say is meaningless, because fad words get in the way.

Continue reading
  4693 Hits
  0 Comments
4693 Hits
0 Comments

IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Australia's Mobile Advertising Council was launched back in 2011 to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines. Since the formation of the council the local mobile ad industry has seen phenomenal growth and now represents over 1 in 5 digital display dollars in Australia. Currently 17 different organisations are involved in the Mobile Advertising Council representing a wide range of media buyers and sellers.

Continue reading
  5580 Hits
  0 Comments
5580 Hits
0 Comments

Mobile Advertising is Firing on All Cylinders

Mobile Advertising is Firing on All Cylinders

This week on BRW, IAB CEO Alice Manners shares her views on Mobile Advertising, and how Australia stacks up against the US & UK. 

Continue reading
  3417 Hits
  0 Comments
3417 Hits
0 Comments

Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

This is a continuation of my previous post which investigated the biometric impact of online ads/content when targeted to be personally relevant. If you didn't read the last one, let's bring you up to speed; Basically, the research clearly demonstrates that a greater level of cognition and engagement occurs when ads are personally relevancy to the recipient. That's very interesting, but what we don't know yet is the impact of context - so let's use this post to better understand the impact that 'context' has on people's response to ads.

Continue reading
  3762 Hits
  0 Comments
3762 Hits
0 Comments

Viewability: if they can’t see it, did it happen?

Viewability: if they can’t see it, did it happen?

There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all ads served are not viewable. Adap.tv's Mitch Waters explains why pre-bid data is needed to ensure advertisers are seen and heard.

Continue reading
  15547 Hits
  0 Comments
15547 Hits
0 Comments

How to Walk the Plank

How to Walk the Plank

I left three companies that feature significantly on my resume – Microsoft, Vodafone and Fairfax without knowing where I was going..... Walking the plank so to speak, and dropping off the end into the great unknown. The purpose of this blog is to share what I learned along the way.

Continue reading
  3772 Hits
  0 Comments
3772 Hits
0 Comments

Question: When will we be putting ‘content’ back in content marketing?

Question: When will we be putting ‘content’ back in content marketing?

Bill Gates declared that content was king as far back as 1996, but what would he know? It's not like Microsoft is a content company, right? Sorry Bill, love your work (not your Browser)!

Continue reading
  4053 Hits
  0 Comments
4053 Hits
0 Comments

We need a “Netflix”, now

We need a “Netflix”, now

Aussies are avid consumers of online video, even if we don't have many large local content providers. Here, aside from the 5 hours 21 minutes we each spend on YouTube, the biggest contributor to our video streaming habits is the ABC. We watch 2 hours 33 minutes of streamed content from the national broadcaster, a channel devoid of advertising, of course.

Continue reading
  12376 Hits
  0 Comments
12376 Hits
0 Comments

Throwback Thursday: Do you remember the Betamax?

Throwback Thursday: Do you remember the Betamax?

Digital aficianado and Domain Group Product Director, Damon Pezaro, will be taking on our digital past with a regular Throwback Thursday column - kicking things off today with a flashback to the Betamax... 

 

Continue reading
  5500 Hits
  0 Comments
5500 Hits
0 Comments

IAB CONVERSATIONS: Premium Content, Part 2

IAB CONVERSATIONS: Premium Content, Part 2

From time to time, questions pop up in the interactive advertising industry that don't have easy answers. At the IAB Blog, we like to throw these out for debate and hear from as many voices with as many perspectives as possible. In the spirit of civility, we'll call them IAB Conversations. Our CEO, Alice Manners, kicked off  the topic of Premium Display - and ZenithOptimedia's Jonathan Betts is adding his voice to the conversation.

Continue reading
  3916 Hits
  0 Comments
3916 Hits
0 Comments

Choosing the Right Multi-Channel Marketing Model

Choosing the Right Multi-Channel Marketing Model

Multi-channel media attribution and other models are quickly replacing traditional cross channel marketing models. Which is the best one?

Continue reading
  7037 Hits
  0 Comments
7037 Hits
0 Comments

How To Integrate Content Marketing Into Your Email Strategy For Killer Engagement

How To Integrate Content Marketing Into Your Email Strategy For Killer Engagement

According to a recent study, 95% of B2B enterprise marketers use content marketing.

The fact that companies are using content marketing is great. But just because most companies are doing some kind of content marketing doesn't mean they're doing it and having success.

Continue reading
  10653 Hits
  0 Comments
10653 Hits
0 Comments

Why We Need to Care About Ad Visibility

Why We Need to Care About Ad Visibility

Recent advancements in digital reporting technology now allow advertisers to report and optimise digital campaigns based on visibility. Simply, ad visibility is a metric that indicates how much time on average an ad placement was visible to consumers.

Continue reading
  4097 Hits
  0 Comments
4097 Hits
0 Comments

"Black Box" practices are on their way out; Perspective from the NEW guy

"Black Box" practices are on their way out; Perspective from the NEW guy

Just because we can, doesn't mean it always is.

This is what I consistently hear as I make my way across the programmatic and non-programmatic landscape of media, advertiser and publisher. Both the user and non-user of digital planning and buying tools (in and out of video) continue to call for greater transparency.

Continue reading
  3556 Hits
  0 Comments
3556 Hits
0 Comments

Russell Easther - Australia's First Professional to Pass the Digital Media Sales Certification

Russell Easther - Australia's First Professional to Pass the Digital Media Sales Certification

We had a chat with digitalbrief's Russell Easther - the first Australian professional to pass the Digital Media Sales Certification (DMSC). Congratulations from all of us at IAB Australia. To learn more about IAB Certifications, click here.

 

Continue reading
  3853 Hits
  0 Comments
3853 Hits
0 Comments

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB's "Big Tent" principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. 

Continue reading
  11105 Hits
  0 Comments
11105 Hits
0 Comments

Article Watch May - 'Must Reads' Powered by MediaScope

Article Watch May - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

Continue reading
  4559 Hits
  0 Comments
4559 Hits
0 Comments

Is it Time For a Selfie?

Is it Time For a Selfie?

In New York earlier this month the American IAB announced their newly revised Quality Assurance Guidelines Program, know by the catchy title of QAG 2.0.

Despite sounding like an extra from a Star Wars sequel, QAG 2.0 is an important set of guidelines for interactive publishers, networks, exchanges, supply and demand side platforms plus agency trading desks.

Continue reading
  3688 Hits
  0 Comments
3688 Hits
0 Comments

IAB Australia CEO, Alice Manners, on Sky News Tech Report

IAB Australia CEO, Alice Manners, on Sky News Tech Report

IAB Australia's CEO Alice Manners joined Sky News for their regular segment, Tech Report, to discuss the recent IAB/PWC online advertising expenditure report. Manners notes that digital dollars continues to move towards consumer platforms that people are using, and that online advertising always reflects the market. Moving forward, Manners predicts online advertising in retail will continue to be strong.

Continue reading
  3952 Hits
  0 Comments
3952 Hits
0 Comments