5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. Here are 5 reasons why.

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Point of View

Point of View
We have been talking about viewable impressions in the digital ad industry for some time now, in April I provided a local take on the issue. Over the last six months much work has been done locally and in the U.S. with technology vendors, publishers and agencies on this issue....
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Throwback Thursday: Evolution of Display Ads

Throwback Thursday: Evolution of Display Ads

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of display ads.

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IAB Conversations: What is Premium Display Advertising?

IAB Conversations: What is Premium Display Advertising?

From time to time, questions pop up in the interactive advertising industry that don't have easy answers. At the IAB Blog, we like to throw these out for debate and hear from as many voices with as many perspectives as possible. In the spirit of civility, we'll call them IAB Conversations. Our CEO, Alice Manners, is kicking it off with the topic of Premium Display - and we hope you'll join the conversation.

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