Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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Meet the Digital Leaders: Jonas Jaanimagi - REA Group

Meet the Digital Leaders: Jonas Jaanimagi - REA Group

The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas Jaanimagi, Head of Media Strategy and Operations at REA Group, about the state of digital in Australia and his leadership style, and managed to get some sage advice for those starting a career in digital.

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A social election year, for better or worse

A social election year, for better or worse
There is doubt about how much social media actually influences participation in political campaigns and the likelihood of voting, with it being shown to have much greater influence in civic engagement and mobilization. An analysis of 36 major studies measuring the link of social media and civil and political engagement...
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The Startup - Part 2: 6 Lessons from Corporate to Startup

The Startup - Part 2: 6 Lessons from Corporate to Startup

My first startup experience continues to intrigue me with what could have been. But it also haunts me as six months later, I am still waiting to tie up some financial lose ends.

Below are some interesting lessons I walked away with from my brief time in the startup space.

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Ad Blocking: The Threat and the Way Forward

Ad Blocking: The Threat and the Way Forward

Programmatic Summit 2016 was a resounding success. Publishers, agencies, ad tech companies and pretty much everyone involved in programmatic came to hear about the state of the industry and thoughts on its future from leaders in the field.

Crucial to this topic was a well-attended panel titled “Addressing Industry Hot Topics: Ad Fraud, Ad Blocking and Viewability”.

 

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Article Watch February – 'Must Reads' Powered by MediaScope

Article Watch February – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - The 'MediaScapes' have had a makeover. These well-known guides of the Australian commercial media landscape appear in presentations and on...
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Start-up or stay put?

Start-up or stay put?
With so much innovation happening across media and advertising, a new wave of global and Australian start-ups are luring industry talent to execute on their bold plans. It's a big decision for anybody - to leave the security of a corporate or established business and back an unproven offering or...
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How to: Get over the nerves of presenting

How to: Get over the nerves of presenting
I present in front of people a lot. In fact, I almost can't remember a time in my career where I wasn't expected to get up in front of people – from maybe two to two thousand, to talk about a new product, a strategy, a vision and, increasingly, my...
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Cream of the Crop; distinguishing the go-getters from the need-to-do-betters

Cream of the Crop; distinguishing the go-getters from the need-to-do-betters

If you're reading this, you're probably in the digital advertising industry, which means that you probably attend a lot of events: we're nothing if not a social bunch. In the nearly ten months that I've been with IAB Australia, I've noticed that people tend to ask me the same question at these events: Why is there a lack of skilled digital professionals?

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