New supporting the old: Using social to set the right course

New supporting the old: Using social to set the right course
While I have wholeheartedly embraced the digital revolution in my marketing career; in my "other life" I participate in one of the oldest forms of recorded content generation around; printed books and magazines. My passion is ocean liners and the history of passenger ships, and I have ten books published...
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3770 Hits
5 Comments

St George, you only had one job. You Failed.

St George, you only had one job. You Failed.
As organisations strive to become customer centric in their marketing initiatives and digital platforms, Jacki James rightly identifies that many lose sight of the bigger picture, getting caught up in the details of personas, consumer journeys, content and data . In my own recent personal experiences with financial institutions, it...
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9655 Hits
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How to: Give and receive quality feedback

How to: Give and receive quality feedback

Does the word feedback make you quiver with anxiety, or get ready to learn and change? I think the answer to this depends on your frame of reference – and whether or not you have ever been on the receiving end of helpful and critical feedback, or if you have just been the dish of the day. I've seen both.

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0 Comments