The Inevitability of Ad-Blocking (And Things We Can All Do About It)

The Inevitability of Ad-Blocking (And Things We Can All Do About It)

When the most recent iPhone came out most people obsessed over its new 3D Touch system, the incredible camera and the updates to Siri. But those who work in advertising were more concerned with a small change to iOS which allowed app developers to block “content” within Safari.

Much has been written about ad blocking since the release of iOS9 and yet it still seems like it’s a very confused subject, with no clear understanding of what it means or what we should be doing about it: so here are three common misconceptions and three steps that various parts of the industry could take to challenge the underlying issues.

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Five Rules for Stories That Get Attention

Five Rules for Stories That Get Attention
Here's the thing about content. There's no shortage of ideas but it's harder than ever to come up with stories that stand out. We are all exposed to a tsunami of content via social media and the web and it's tougher than ever to get noticed. As Wired so presciently...
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What Brands Can Learn from Media Newsrooms

What Brands Can Learn from Media Newsrooms
Mention the word newsroom to most people and they'll likely think of a chain-smoking Carl Bernstein tapping away frantically at his typewriter in the 1976 classic All the President's Men. Or the irascible television anchor Will McAvoy in the HBO series The Newsroom yelling at reporters chasing the latest scoop....
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Article Watch November – ‘Must Reads’ Powered by MediaScope

Article Watch November – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community. - Legacy Media Vs Digital Native  (MondayNote) - From valuations to management cultures, the gap between legacy media companies & digital natives seems to widen. This excellent article provides commentary...
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Article Watch October – ‘Must Reads’ Powered by MediaScope

Article Watch October – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - 20 Years of Digital Advertising from Banner Ads to Sponsored Snapchats (AdAge) – As banners celebrate their landmark 20th Birthday this interesting timeline shows the progression of digital...
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Death to the Listicle

Death to the Listicle

It's a truth almost universally accepted that digital content should be short, snappy and to the point. The audience is distracted, attention spans are fleeting and no-one wants to read more than a few hundred words on a mobile phone.

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