IAB Australia Debate: Is Mobile Dead?

Is Mobile Dead? That's the question we posed to our two teams of digital experts to debate at the recent IAB Mobile Council Event on August 22 at PwC. ​ For the Affirmative: Tim Whitfield, VP Strategic Solutions, APAC, Sizmek Lottie Laws, Head of Vid...

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Council Member of the Month: Rick Knott

Council Member of the Month: Rick Knott
Name: Rick Knott IAB Council: Mobile Advertising Council Involved in the IAB Council since: 2010 Day job + company: Regional Director, APAC at Celtra I joined the Council because: At that time no one really had a clue how to deliver effective display...
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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment. 

Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge. 

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Four ways data products are redefining brand interactions

Four ways data products are redefining brand interactions
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine...
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Location Intelligence: The Next Frontier

Location Intelligence: The Next Frontier
Location Intelligence Platforms are the next tech frontier (on the same scale as search or e-commerce) as mobile, wearable and Internet-of-things (IOT) technology have been prototyped, experimented with and deployed in real-world scenarios. These platforms will help to answer the following - What? When? Where? Who? - with respect to...
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Programmatic for the People: Saving lives with ad tech

Programmatic for the People: Saving lives with ad tech

Using programmatic to reach residents in high-risk bushfire areas

The Problem:
In October 2013, approximately 100 fires burnt across eastern New South Wales, including six major bushfires. These fires killed two people, burned 768,000 hectares of land, destroyed 279 homes and the damages eventually totalled well over $100 million. A problem existed with the standard messaging: It lacked impact, urgency and relevancy. Something needed to be done.

 

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Understanding the 3 Location Data conundrums

Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions.

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