Traits of the Best Media Publisher Representatives

Traits of the Best Media Publisher Representatives
One of the things I love about the media-agency side is the frequent interaction with publishers. From chats at industry events, to formalized presentations and client brief responses, I've met with hundreds of media partners over the years. Below is a summary of the key traits of the best media...
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Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media
Two words that publishers are going to stress more in 2015; mobile disruption. With publishers acknowledging their total mobile audience has skyrocketed over the last few years, their focus heading into 2015 needs to be on executing a rock-solid strategy of mobile engagement and monetisation or risk having their businesses...
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The Power of Serendipity

The Power of Serendipity
When I was a journalist in the late 1990s I won a scholarship to spend a term at Oxford University to research the impact of the Internet on journalism. It was an odd fit; an 800-year-old institution where students dressed in academic gowns for dinner didn't always seem like the...
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Article Watch October – ‘Must Reads’ Powered by MediaScope

Article Watch October – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - 20 Years of Digital Advertising from Banner Ads to Sponsored Snapchats (AdAge) – As banners celebrate their landmark 20th Birthday this interesting timeline shows the progression of digital...
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Blurring the lines between content and marketing

Blurring the lines between content and marketing
If you work in a company that manufactures a physical product then the communications about that product have always sat with the marketing team. They are the ones who decide what you say to your customers, when you say it and how. In a media environment though, talking to your...
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Article Watch July - 'Must Reads' Powered by Mediascope

Article Watch July - 'Must Reads' Powered by Mediascope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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We Need to Talk About Programmatic

We Need to Talk About Programmatic

Apparently one of the things that most annoys marketers is jargon. At the recent Mumbrella 360 conference James Sykes, APAC marketing director of Beam Suntory, said:

We're continually marginalising ourselves, because we talk [crap] most of the time. Most of what we say is meaningless, because fad words get in the way.

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Choosing the Right Multi-Channel Marketing Model

Choosing the Right Multi-Channel Marketing Model

Multi-channel media attribution and other models are quickly replacing traditional cross channel marketing models. Which is the best one?

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Russell Easther - Australia's First Professional to Pass the Digital Media Sales Certification

Russell Easther - Australia's First Professional to Pass the Digital Media Sales Certification

We had a chat with digitalbrief's Russell Easther - the first Australian professional to pass the Digital Media Sales Certification (DMSC). Congratulations from all of us at IAB Australia. To learn more about IAB Certifications, click here.

 

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Article Watch May - 'Must Reads' Powered by MediaScope

Article Watch May - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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