7 Ways to Bring Transmedia Storytelling Into Your Campaign

7 Ways to Bring Transmedia Storytelling Into Your Campaign

It is widely accepted that the role of advertising is to generate salience for a brand, product or service and elicit a behavioural response of purchase intent, actual purchase or affinity/loyalty.

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10 Tips on How to Make Your Online Video A Success

Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.

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