How to make mobile ads work for the consumer

In advertising, the 6 second Vine video is the new 30 second commercial – well at least for the youth segment. The content format is fast, short and compelling. For sure, how generation Z views and interacts with content today is a signpost towards the future of the mobile experience,...
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The multiscreen and omnichannel consumer purchase journey

The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people in store and vice versa. Almost 80% of recent purchases in the UK...
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Recent comment in this post
Maryel Roman
Great article Chloe, I can definitely say the same for my experience. Even just for a Gatsby dress for a dress up party.
Wednesday, 03 December 2014 09:22
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