NewFronts 2016: The Rise of Virtual Reality

NewFronts 2016: The Rise of Virtual Reality
The 2016 U.S. IAB Digital Content NewFronts kicked off in New York City Monday, bringing for the fourth year an international lineup of top digital producers to showcase their programming for advertisers and media buyers over the event’s 10 days. It has become a definite must for publishers, brands and...
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Article Watch May – 'Must Reads' Powered by MediaScope

Article Watch May – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - Breaking News & Views from May – make sure you're across all the local Australian breaking media related news...
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What Brands Can Learn from Media Newsrooms

What Brands Can Learn from Media Newsrooms
Mention the word newsroom to most people and they'll likely think of a chain-smoking Carl Bernstein tapping away frantically at his typewriter in the 1976 classic All the President's Men. Or the irascible television anchor Will McAvoy in the HBO series The Newsroom yelling at reporters chasing the latest scoop....
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The Power of Serendipity

The Power of Serendipity
When I was a journalist in the late 1990s I won a scholarship to spend a term at Oxford University to research the impact of the Internet on journalism. It was an odd fit; an 800-year-old institution where students dressed in academic gowns for dinner didn't always seem like the...
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Why you need a journalist (not a copywriter)

Why you need a journalist (not a copywriter)
One of the things I am sometimes told by marketing managers is that they have a copywriter who writes the company's content. In the past that person might just have been putting out press releases or doing direct mail, but now they also write blog posts or stories for their...
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