The multiscreen and omnichannel consumer purchase journey

The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people in store and vice versa. Almost 80% of recent purchases in the UK...
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Maryel Roman
Great article Chloe, I can definitely say the same for my experience. Even just for a Gatsby dress for a dress up party.
Wednesday, 03 December 2014 09:22
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