Building Digital Capability – Part 3: Core Digital Team Capability

Building Digital Capability – Part 3: Core Digital Team Capability
The final two blogs in this series , suitable functions in your digital capability and hiring the right people, are, to me, very interesting. I have a keen interest in identifying needed functions for now and the future, and in hiring the right people. The digital industry is in a...
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Article Watch July - 'Must Reads' Powered by Mediascope

Article Watch July - 'Must Reads' Powered by Mediascope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Re-emergence of the App

Re-emergence of the App

Mobile now commands 45% of consumer attention in the US, yet currently accounts for only about 5% of marketing budgets. Similarly TV commanded a share of around 35% of media consumption yet around 42% of budgets are allocated to it. What is going on here and why the divide?

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Throwback Thursday: The Evolution of the Operating System

Throwback Thursday: The Evolution of the Operating System

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of the operating system.

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Does facebook know where you live?

Does facebook know where you live?

To most people, I think the answer to this question would be "obviously, yes". After all, it says it right there on your profile "Lives in Sydney, Australia".

But that wasn't the question I was asking. I wanted to know whether facebook knows where you actually live. You know, the street address and everything.

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The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

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Building Digital Capability - Part 1, Understanding Business Engagement

Building Digital Capability - Part 1, Understanding Business Engagement

IG's Head of Online, Jason Stidworthy, is bringing his 15+ years experience in digital to the Big Tent blog with a 4-part series on "Building Digital Capability" - here's part one: Understanding Business Engagement.

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Getting The Most Out Of User Testing

Getting The Most Out Of User Testing

You're excited. It's your user-testing day and your carefully recruited customers' are coming in to validate your new product. It's going to be an amazingly insightful day. What could possibly go wrong? You've worked closely with your user-experience (UX) guru to develop a script, covering all the questions you want to ask (not too leading of course) as well as all the tasks you want your test group to complete.

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Throwback Thursday: Evolution of Display Ads

Throwback Thursday: Evolution of Display Ads

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of display ads.

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IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Australia's Mobile Advertising Council was launched back in 2011 to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines. Since the formation of the council the local mobile ad industry has seen phenomenal growth and now represents over 1 in 5 digital display dollars in Australia. Currently 17 different organisations are involved in the Mobile Advertising Council representing a wide range of media buyers and sellers.

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Mobile Advertising is Firing on All Cylinders

Mobile Advertising is Firing on All Cylinders

This week on BRW, IAB CEO Alice Manners shares her views on Mobile Advertising, and how Australia stacks up against the US & UK. 

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Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

This is a continuation of my previous post which investigated the biometric impact of online ads/content when targeted to be personally relevant. If you didn't read the last one, let's bring you up to speed; Basically, the research clearly demonstrates that a greater level of cognition and engagement occurs when ads are personally relevancy to the recipient. That's very interesting, but what we don't know yet is the impact of context - so let's use this post to better understand the impact that 'context' has on people's response to ads.

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How To Integrate Content Marketing Into Your Email Strategy For Killer Engagement

How To Integrate Content Marketing Into Your Email Strategy For Killer Engagement

According to a recent study, 95% of B2B enterprise marketers use content marketing.

The fact that companies are using content marketing is great. But just because most companies are doing some kind of content marketing doesn't mean they're doing it and having success.

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