Ad Ops targets Melbourne

Ad Ops targets Melbourne

The first ever Melbourne based Digital Ad Ops Conference was held at the REA Headquarters on 2 May 2016. The conference is committed to developing and growing professionals working in Ad Operations. The event covered a range of relevant topics including Global Digital Trends, Ad Technology, Mobile, Programmatic, Viewability, Ad Fraud, HTML5 and Career Progression. There was definitely no shortage of expertise with a wide range of speakers from a number of platforms and publishers.

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4 things Marketers forget in the rush to customer centricity

4 things Marketers forget in the rush to customer centricity
Constant connectivity and the accessibility of information online has empowered consumers and turned marketing on its head. As organisations are striving to become consumer centric in their marketing initiatives and digital platforms, many lose sight of the bigger picture, instead getting caught up in the details of personas, consumer journeys,...Jacki westpac
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Megan Cronje: Ad Ops conference a great course by professionals for professionals

Megan Cronje: Ad Ops conference a great course by professionals for professionals
I think it's safe to say that the first IAB Australian Digital Ad Ops conference held in the PwC building in Sydney last week was a huge success. The half-day conference, sponsored by Krux and SAS, attracted around 200 of the leading ad ops professionals in Australia and covered a...
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Ankita Agarwal - Australia's First Professional to Pass the Digital Ad Operations Certification

Ankita Agarwal - Australia's First Professional to Pass the Digital Ad Operations Certification

We had a chat with IPG Mediabrand's Ankita Agarwal - the first Australian professional to pass the Digital Ad Operations Certification (DAOC). Congratulations from all of us at IAB Australia. To learn more about IAB Certifications, click here. 

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