Industry must wake up to the “new sheriff in town” - the ACCC

Data-Web-Front
From getting to grips with the ACCC crackdown to delving into "different flavours" of first party data and launching your data audits promptly, a panel of senior industry leaders dug deep on the future of data and identity. Speaking at the annual Int...
Continue reading
  1006 Hits
  0 Comments
1006 Hits
0 Comments

Data Privacy - with Jason Holandsjo from Telstra

​IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update & the GDPR" event to discuss the advances Telstra is making in responding to grow...

Continue reading
  1567 Hits
  0 Comments
1567 Hits
0 Comments

IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection. Regardless of whether a data breach has occurred – as the continued scruti...
Continue reading
  909 Hits
  0 Comments
909 Hits
0 Comments

IAB Global Summit

IAB Global Summit
​ A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit. This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital ad...
Continue reading
  1088 Hits
  0 Comments
1088 Hits
0 Comments

How much you violate privacy depends on how much consumers will let you

How much you violate privacy depends on how much consumers will let you
Privacy is dead. Technology killed it. For marketers, it's everything we could have hoped for. Of course, it's more complicated than that. Big data, or the use of data by brands, generates a lot of discussion around privacy and ethics . What eludes most of the conversation is that the...DewarKLM
Continue reading
  4029 Hits
  1 Comment
4029 Hits
1 Comment

How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for being surprised when I found out the Federal Government does in fact have a public relations company on its books.

Continue reading
  5252 Hits
  0 Comments
5252 Hits
0 Comments

Does facebook know where you live?

Does facebook know where you live?

To most people, I think the answer to this question would be "obviously, yes". After all, it says it right there on your profile "Lives in Sydney, Australia".

But that wasn't the question I was asking. I wanted to know whether facebook knows where you actually live. You know, the street address and everything.

Continue reading
  6201 Hits
  0 Comments
6201 Hits
0 Comments

A single customer view IS attainable - it’s up to marketers to work harder for it.

A single customer view IS attainable - it’s up to marketers to work harder for it.

During a recent presentation at Marketing Week Live, Camelot insight chief Nick Bonney made the claim that (in his mind) a true single customer view is unattainable. "Consumers are starting to say 'we do not want you to take my behaviour and know everything about me'," he continues.

Continue reading
  4914 Hits
  0 Comments
4914 Hits
0 Comments