Designing Digital Ad Impact Studies

​ The IAB Advertising Effectiveness Council has recently released 'A Guide to Designing Digital Ad Impact Studies' to provide guidance on measuring digital advertising impact that will add confidence and precision to marketing investment decisions. T...
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The State of Australia’s Growing Digital Audio & Podcast Advertising Industry

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On Monday, March 4th, representatives from across the digital audio industry converged on PwC as IAB Australia revealed the Audio Advertising: State of the Nation report . The comprehensive report provides an overview of the digital audio industry in...
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Header Bidding, Auction Mechanics and preparing for the next evolution of programmatic advertising

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As technology continues to drive the adoption of automation in advertising many of the details at the coalface of its operations, particularly in digital, remain a mystery to most of us. There have been dramatic operational changes in programmatic ad...
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IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
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What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...

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Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...

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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​ Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry: Last night I read the f...
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What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud. ​ Learn more about ads.txt here

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Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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Native Advertising: Jason Tonelli from Publicis Media

We took a a few minutes ( 3:36 exactly) at the Google Native Summit to talk with Jason Tonelli, Chief Digital and Technology Officer for Publicis Media, about his thoughts on the growth of native advertising and what Publicis is doing in the space. ​...

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Sky News: IAB's Vijay Solanki & GroupM's John Miskelly on Brand Safety

IAB CEO Vijay Solanki and GroupM's Chief Digital Officer John Miskelly discuss brand safety in the digital age: What is it? What does it mean to different companies? How important is quality? What is the role of Programmatic? ​

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Four ways to improve brand safety in a programmatic environment

Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting. Bu...
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Key Factors in Successful Programmatic.

During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign ... and they are all right.

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Programmatic: There are no stupid questions

Programmatic: There are no stupid questions

I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I talked about hackathons, MVPs and bringing an agile approach to marketing. The guy I shared the platform with talked about programmatic. He was a former colleague from Capital Radio, then head of sales of a company called The Exchange Lab. They were one of the first programmatic companies I came across (and were acquired by GroupM in 2016).

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Council Member of the Month: Ayaan Mohamud

Council Member of the Month: Ayaan Mohamud

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. 

 

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IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic

IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic
IAB sat down recently with InSkin Media's Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin's research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated....

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Pure Play vs. Full Stack: GroupM Digital Debate

Pure Play vs. Full Stack: GroupM Digital Debate
On July 20 Ashton Media hosted the GroupM Digital Debate at the Doltone House in Sydney to argue the merits of full-stack technology versus pure-play technology in regard to driving better results for advertisers. And first of all, when it comes to a field that moves as fast as programmatic...
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Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report
AdRoll’s recent State of the Industry was conducted by third-party research company Qualtrics and surveyed 265 ANZ marketers to ask their perspective on the changing dynamics of the advertising and marketing landscape. The report notes that attribution is still a key concern of ANZ marketers with 41% of marketers not...
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Programmatic for the People: Saving lives with ad tech

Programmatic for the People: Saving lives with ad tech

Using programmatic to reach residents in high-risk bushfire areas

The Problem:
In October 2013, approximately 100 fires burnt across eastern New South Wales, including six major bushfires. These fires killed two people, burned 768,000 hectares of land, destroyed 279 homes and the damages eventually totalled well over $100 million. A problem existed with the standard messaging: It lacked impact, urgency and relevancy. Something needed to be done.

 

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Once enemies, programmatic and direct are becoming best friends

Once enemies, programmatic and direct are becoming best friends

There are many misconceptions associated with programmatic video buying. Many of these, like the assumption marketplaces drive CPMs down, arise when people fail to distinguish between the very different display and video markets.

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The Past, Present & Future of Television Advertising in Australia

The Past, Present & Future of Television Advertising in Australia

TubeMogul recently released the first-ever white paper analysing the growth potential and benefits of programmatic television advertising in Australia. While prior reports offer programmatic TV deep-dives of the U.S. and U.K. regions, this white paper focuses on the nuances of the Australian market with in-depth coverage of one of the last frontiers untouched by buying automation – TV.

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Ad Blocking: The Threat and the Way Forward

Ad Blocking: The Threat and the Way Forward

Programmatic Summit 2016 was a resounding success. Publishers, agencies, ad tech companies and pretty much everyone involved in programmatic came to hear about the state of the industry and thoughts on its future from leaders in the field.

Crucial to this topic was a well-attended panel titled “Addressing Industry Hot Topics: Ad Fraud, Ad Blocking and Viewability”.

 

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Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

Last week we released the latest State of the Industry report at The Programmatic Summit held at The Hilton in Sydney. The report, which was conducted by third party research company Qualtrics, surveyed 265 ANZ marketers asking their perspective on the changing dynamics of the advertising and marketing landscape.

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Article Watch February 2016 - 'Must Reads' Powered by MediaScope

Article Watch February 2016 - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope curates a series of must read articles and insights for the digital media community to help you stay up to date and informed.

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Debunking five myths on data and programmatic

Debunking five myths on data and programmatic

The digital landscape is inundated with ads. The sheer range of choice means agencies are being pressured to ensure they reach target audiences effectively, whilst publishers fight for audience attention. Bigger audiences do not just mean more ad impressions, they also provide the opportunity to gather more data, helping to pinpoint advertisers’ target audiences more effectively.

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The importance of Creative messaging to Programmatic Marketing success

The importance of Creative messaging to Programmatic Marketing success
Whilst I speak with clients about the advances of Programmatic, a question I’m often asked is what I believe to be the most important part to a programmatic marketing campaign. Inevitably my answer is often about the creative. The fundamentals of any marketing campaign are always the same and Programmatic...
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Australian buyers - all vying for the same share of the pie

Australian buyers - all vying for the same share of the pie
Kevin Tan, Singapore-based CEO of data marketplace Eyeota visited Australia recently, and met with a bunch of local publishers, advertisers and trading desks. Reflecting on his Australian trip Tan says the level of sophistication in the Australian open marketplace means Australian buyers are all vying for the same data segments,...
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Programmatic demands Control, Transparency and Data Ownership

Programmatic demands Control, Transparency and Data Ownership

Some of the more common characteristics seen in the early stages of new adtech include big investments in sales by adtech vendors, experimentations by marketers with limited successes, and opportunistic practices impacting the ROI of advertiser dollars. Thankfully our programmatic marketplace is starting to see its way clear, understanding that control of media buying, transparency of marketing practices, and the management of owned data, are all achievable marketing opportunities.

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SSPs, ad servers will cease to coexist as an industry matures

SSPs, ad servers will cease to coexist as an industry matures

Programmatic was once a space populated by hordes of software providers.

Like the group buying industry, it grew fast, with opportunists cropping up left, right and centre to capitalise on the windfall. Now the market is starting to consolidate. We'll see vendors merge, many die, and within two years, supply side platforms (SSPs) and ad servers will cease to exist as we currently know them.

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The Publisher Has the Power, But Not For Long

The Publisher Has the Power, But Not For Long
The media landscape in Australia has always been characterised by a concentration of ownership. Fairfax and News Corporation still control over 80% of the country’s print media, and have long been the dominant voices setting the news agenda, even if no longer from a rolled up paper delivered to the...blog
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