Thoughts from Programmatic Summit: Adtech coming of age

Thoughts from Programmatic Summit: Adtech coming of age
The coming-of-age programmatic ad industry passed another milestone last week – the convening of its first conference in Australia. Adtech is an area that came with its fair share of 'snake-oil salesman' as players in the market jostled to take advantage of the opportunity. It's good to see progress and...
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Megan Cronje: Ad Ops conference a great course by professionals for professionals

Megan Cronje: Ad Ops conference a great course by professionals for professionals
I think it's safe to say that the first IAB Australian Digital Ad Ops conference held in the PwC building in Sydney last week was a huge success. The half-day conference, sponsored by Krux and SAS, attracted around 200 of the leading ad ops professionals in Australia and covered a...
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The path to programmatic success is complexity made simple

The path to programmatic success is complexity made simple
In the world of corporate technology, software-as-a-service (SaaS) platforms are dominating in the growth curve stakes, and the winners are those devoted to simplexity.   Simplicity and usability of the platform is turning out to be a key battleground as more data, metrics, performance reports, and media optimisation features are...
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Australia is Programmatic Fantastic

Australia is Programmatic Fantastic

If you could have any job in the world, what would it be? Speechwriter for the Dalai Lama? Events manager for Richard Branson? Financial advisor to Gina Rhinehart?

All those jobs have their merit, but I suspect the novelty would soon wear off. For me, when it comes to the best job, I'm already in it. Why? Because programmatic advertising is booming and, right now, Australia is one of the best places to be involved.

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The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

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We Need to Talk About Programmatic

We Need to Talk About Programmatic

Apparently one of the things that most annoys marketers is jargon. At the recent Mumbrella 360 conference James Sykes, APAC marketing director of Beam Suntory, said:

We're continually marginalising ourselves, because we talk [crap] most of the time. Most of what we say is meaningless, because fad words get in the way.

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"Black Box" practices are on their way out; Perspective from the NEW guy

"Black Box" practices are on their way out; Perspective from the NEW guy

Just because we can, doesn't mean it always is.

This is what I consistently hear as I make my way across the programmatic and non-programmatic landscape of media, advertiser and publisher. Both the user and non-user of digital planning and buying tools (in and out of video) continue to call for greater transparency.

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Have we been using programmatic for the wrong reasons?

Have we been using programmatic for the wrong reasons?

TV and online video have always been divided.

While TV ads have traditionally been booked using limited demographic and viewing data (thus the focus on branding), online video has used richer behavioural and demographic data sets to more accurately target audiences and drive direct response sales.

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