Leveraging Mobile Location Data for enhanced consumer understanding

Leveraging Mobile Location Data for enhanced consumer understanding
In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people. The reason...
Continue reading
  3512 Hits
  0 Comments
3512 Hits
0 Comments

The multiscreen and omnichannel consumer purchase journey

The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people in store and vice versa. Almost 80% of recent purchases in the UK...
Continue reading
  5731 Hits
  1 Comment
Recent comment in this post
Maryel Roman
Great article Chloe, I can definitely say the same for my experience. Even just for a Gatsby dress for a dress up party.
Wednesday, 03 December 2014 09:22
5731 Hits
1 Comment