Programmatic: There are no stupid questions

Programmatic: There are no stupid questions

I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I talked about hackathons, MVPs and bringing an agile approach to marketing. The guy I shared the platform with talked about programmatic. He was a former colleague from Capital Radio, then head of sales of a company called The Exchange Lab. They were one of the first programmatic companies I came across (and were acquired by GroupM in 2016).

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Three Data Trends that will define 2017

Three Data Trends that will define 2017

2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:

 

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Four ways data products are redefining brand interactions

Four ways data products are redefining brand interactions
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine...
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Understanding the 3 Location Data conundrums

Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions.

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8 digital trends set to change the out-of-home industry

8 digital trends set to change the out-of-home industry
The Out-of-Home (OOH) industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. The number of digital screens will increase significantly due to several reasons including changing...
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Are Physical Cookies One Step Too Far For Data?

Are Physical Cookies One Step Too Far For Data?
This week I discovered Physical Cookies. And I fell in love. What Are Physical Cookies? Think about how digital cookies follow you across the internet, collecting your usage data. It's bringing the digital cookie to life in the real-world with a tiny piece of technology that collects usage data, not...
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