How Australian supermarkets can acquire consumers using insights from location data

How Australian supermarkets can acquire consumers using insights from location data
With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry , it's safe to say that competition for getting customers is fierce. With an expected growth of 2.5% over the next few years, expected to bring total industry revenues in the country to around $90...
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CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

If there’s one thing that differentiated Consumer Electronics Show (CES) 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. But CES also demonstrated scale in different ways.

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Are Physical Cookies One Step Too Far For Data?

Are Physical Cookies One Step Too Far For Data?
This week I discovered Physical Cookies. And I fell in love. What Are Physical Cookies? Think about how digital cookies follow you across the internet, collecting your usage data. It's bringing the digital cookie to life in the real-world with a tiny piece of technology that collects usage data, not...
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