Understanding the 3 Location Data conundrums

Understanding the 3 Location Data conundrums

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions.

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How to make sense of the ad tech explosion by creating a single view of the consumer

How to make sense of the ad tech explosion by creating a single view of the consumer
This year advertisers will spend AU$775 billion worldwide . Whilst the U.S., China, Japan, Germany and the U,K, lead the charge across all media this year, Australia continues to punch above its weight. In fact, right now have the highest digital ad spend per internet user - $265.45 (according to eMarketer). Across all media we’re spending $504 per person, rising to $525 by 2018 , a quarter more than the Poms. 
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