CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

If there’s one thing that differentiated Consumer Electronics Show (CES) 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. But CES also demonstrated scale in different ways.

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