A social election year, for better or worse

A social election year, for better or worse
There is doubt about how much social media actually influences participation in political campaigns and the likelihood of voting, with it being shown to have much greater influence in civic engagement and mobilization. An analysis of 36 major studies measuring the link of social media and civil and political engagement...
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How serious is your business with Social Customer Service?

How serious is your business with Social Customer Service?

These days the majority of businesses have some type of social media presence. But how effectively are they using social media as a customer service tool?  

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Brands and Social Media: Basic Rules to Remember

Brands and Social Media: Basic Rules to Remember

With digital marketing mainstream and social media an everyday communication tool, it can be a bit overwhelming when engaging with audiences across various social media channels, which can lead to even the most exceptional brands forgetting basics.

Below are a few tips of what not to do when using social media for your business/brand.

 

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New supporting the old: Using social to set the right course

New supporting the old: Using social to set the right course
While I have wholeheartedly embraced the digital revolution in my marketing career; in my "other life" I participate in one of the oldest forms of recorded content generation around; printed books and magazines. My passion is ocean liners and the history of passenger ships, and I have ten books published...
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Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.

Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.
If you hadn't already heard, 2015 is the year of mobile marketing and advertising . Last year mobile users surpassed desktop users , and in November 2014, the Newspaper Association of America released its audience whitepaper, "Mobile and young women push newspaper digital audience to new heights" , which showed...DewarPic1.10.2
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6 Up and Coming Social Networks to Watch This Year

6 Up and Coming Social Networks to Watch This Year
While the big social media networks enjoy the lion's share of consumer attention, a growing cohort of upcoming social networks are steadily picking up members. Many of the social networks with the highest growth rates offer a twist to the mainstream offerings, steadily carving out niches in areas such as...YikTak
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Should TV Executives Feel Threatened by Facebook Video?

Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's been a big year for social video launches in what seems to be a land-grab for traditional broadcast TV budgets. In particular, Facebook has made several...
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Dark social is too big to ignore

Dark social is too big to ignore
If you've ever sent a link or copy and pasted text content in a private email or message – then you have a 'dark social' network. Chances are, this is also your real life "intimate" social network of close friends, family and colleagues and you share content with them that's...
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How To Incorporate Stats And Study Findings Into Content To Get More Engagement

How To Incorporate Stats And Study Findings Into Content To Get More Engagement
What do stats and studies do for your content? They add credibility. You could write a great blog post , record a great podcast episode, make a great video, or create another form of content, but if your new post does not contain relevant data, your message could fall on...
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Article Watch September – ‘Must Reads’ Powered by MediaScope

Article Watch September – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community.   - Legacy Media - The Lost Decade in 6 Charts (MondayNote) - A look at various measures, including stock performance and revenue, in the 10 years since Google's...
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The Secrets of Virality

The Secrets of Virality

Whenever I see an article with a headline like the one I've just written, I can't help but think about spam. Just like the unwelcome jangle of emails in your inbox that promise to reveal the secrets to dramatic weight loss, wrinkle-free skin and better erectile function, creating content to go viral on the internet seems like a hopeless fantasy. After all, it's impossible to predict. It's just dumb luck, isn't it?

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The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

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Whither Foursquare?

Whither Foursquare?
If a dog-year is equivalent to 7 human years then for an internet start-up 12 months can equate to a lifetime. With that in mind Foursquare, which was launched way back in 2009, is positively ancient and had recently been seeming appropriately fragile: whilst it was valued at $600 million...
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When making the social jump: think before you leap.

When making the social jump: think before you leap.
Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance...
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