The Startup - Part 1: Corporate to Startup and 6 months later…

The Startup - Part 1: Corporate to Startup and 6 months later…
I’ve spent my entire career working for well-established corporates and when a former Australian colleague asked me to consider joining a tech startup based in Geneva and then be permanently based in Singapore, it was actually an easy decision. I was working in London and starting to look for my...
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Brands and Social Media: Basic Rules to Remember

Brands and Social Media: Basic Rules to Remember

With digital marketing mainstream and social media an everyday communication tool, it can be a bit overwhelming when engaging with audiences across various social media channels, which can lead to even the most exceptional brands forgetting basics.

Below are a few tips of what not to do when using social media for your business/brand.

 

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What’s the difference between content marketing, content strategy and content planning?

What’s the difference between content marketing, content strategy and content planning?

The modern marketer has heard of content marketing, they even know they need a content strategy and a content plan. But many are embarrassed to admit they don’t fully understand differences between these phrases nor what to expect in terms of output from each. Let me explain, in plain English...

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How To Create A Blogging Strategy For Your Large Business

How To Create A Blogging Strategy For Your Large Business
From building relationships with your customers to developing authority in your industry, there are a variety of reasons to get into blogging. A bigger business may be able to put more time, energy, and resources towards blogging than individual bloggers or small businesses. However, if you can't see things from...
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How To: Find balance

How To: Find balance

Like most of you, I wear many hats. From managing director to mate, mentor and mother, my life is full, challenging, frustrating, fast paced, and there is certainly neither a dull nor idle moment. I do get asked from time to time how I achieve a balance, and whether or not it's possible to "have it all". I respond that I have a balance that I am happy with. One that allows me to juggle my roles, and find a sense of fulfillment in each of them. I think that this comes with experience, so the purpose of this blog is to share what I learned along the way.

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How Guest Blogging Can Still Bring Value To Your Content Strategy

How Guest Blogging Can Still Bring Value To Your Content Strategy
There has been a bit of controversy around guest blogging as of late. Earlier this year, Matt Cutts said to stop using guest blogging for SEO and backlinks . The essence of it is that marketers should not look to guest posting as a strategy to build links, as it...moz
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