IAB Careers Panel - 2019 Melbourne Ad Ops Conference

An interesting, engaging and informative discussion not only about the skills needed and kind of talent required to work in ad and tech ops, but how to manage the pressure and balance your life ​ Always on. Attention to detail. Money and reputations ...


Continue reading
  585 Hits
  0 Comments
585 Hits
0 Comments

50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained
On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...CR 2
Continue reading
  2625 Hits
  0 Comments
2625 Hits
0 Comments

Council Member of the Month: Luke Donkin

Council Member of the Month: Luke Donkin
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Luke Donkin IAB Council: Technology Council Involved in the IAB Council since: Since 2011 Day job + company: Commercial Director, Exponential I joined the Council because : It’s important for all...
Continue reading
  2914 Hits
  0 Comments
2914 Hits
0 Comments

The lowdown on the National Broadband Network

The lowdown on the National Broadband Network

The National Broadband Network (NBN) is 'nation building' telecommunications infrastructure which underpins the ongoing productivity and success of our own and all other Australian industries.

It’s time to raise your awareness and serious concerns around the NBN roll-out strategy and understand the negative and profound impact this plan will have on the future of Australian marketing, advertising and media as we transition to a digital based industry operating in a global market.

 

Continue reading
  3257 Hits
  0 Comments
3257 Hits
0 Comments

Is your CEO digital ready?

Is your CEO digital ready?

Quite a number of Australian businesses are somewhere along their digital transformation journey with the CEO an essential part of driving the digital strategy. It can be a daunting task for any CEO especially one who is not digitally savvy to understand digital development costs and timelines, ROI and the competitive digital environment.

Continue reading
  2845 Hits
  0 Comments
2845 Hits
0 Comments

Should a browser be the arbiter of a user’s web experience?

Should a browser be the arbiter of a user’s web experience?
The relationship between web browser and web page has always been tumultuous. Language and protocol standards smooth over some of the roughest areas, but the brains of web developers are still crammed full with obscure rules, exceptions to those rules, and lost causes to avoid entirely. Yet even among the...
Continue reading
  4344 Hits
  0 Comments
4344 Hits
0 Comments

Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015

Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015
See the AOL 2015 predictions graphic at the bottom of this article. While the term "disruption" has become a cliché, there's no denying that technology is radically reshaping the ad industry. As investments in programmatically-powered ad campaigns continue to climb, agencies, brands, publishers and even broadcast players are realising significant...
Continue reading
  5420 Hits
  0 Comments
5420 Hits
0 Comments

They promised us jetpacks

They promised us jetpacks

Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets.

And certainly nobody wants to hear about "year of the mobile" a phrase with about as much relevance as "the year of online video" or the "year of the fax machine".

Continue reading
  3757 Hits
  1 Comment
3757 Hits
1 Comment

Throwback Thursday: Nokia - the Coolest Mobile Around

Throwback Thursday: Nokia - the Coolest Mobile Around

Yes, that is true, Nokia was the coolest mobile phone around back in the late 80's and through the 90's. Nokia was one of the key driving forces of innovation around mobile phone technology which has resulted in the smartphones and mobile technology we rely on today.

Continue reading
  6971 Hits
  0 Comments
6971 Hits
0 Comments

IAB Standards & Guidelines Council Discusses All Things Digital

IAB Standards & Guidelines Council Discusses All Things Digital

The IAB Standards & Guidelines Council, originally convened in 2009, continues to lead the way in indentifying and evaluating the needs of the Australian Online Advertising industry. 

We spoke with a few of our council members about all things digital - from native advertising to viewability:

Continue reading
  3495 Hits
  0 Comments
3495 Hits
0 Comments

Throwback Thursday: The Evolution of the Operating System

Throwback Thursday: The Evolution of the Operating System

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of the operating system.

Continue reading
  4126 Hits
  2 Comments
4126 Hits
2 Comments

Throwback Thursday: Do you remember the Betamax?

Throwback Thursday: Do you remember the Betamax?

Digital aficianado and Domain Group Product Director, Damon Pezaro, will be taking on our digital past with a regular Throwback Thursday column - kicking things off today with a flashback to the Betamax... 

 

Continue reading
  5498 Hits
  0 Comments
5498 Hits
0 Comments

5 Marketing Lessons from Eye tracking

5 Marketing Lessons from Eye tracking

The potential for eye tracking research has exploded in the last ten to fifteen years. My first eye tracker system had a control unit that was the size of a fridge and took two people to lift. My desk had to be specially reinforced, and I lived in fear of accidentally being crushed by the weight of it. Fast-forward to 2014 and eye trackers can fit in the palm of your hand. These days, eye tracking systems are so convenient to operate, easy to use and have no end to their application and ability to uncover significant insights.

Continue reading
  5113 Hits
  1 Comment
5113 Hits
1 Comment

Audience First: Going beyond the “Wow” factor

Audience First: Going beyond the “Wow” factor

There are so many places where Australians excel in the digital advertising landscape. The 2014 Digital Skills Survey ranked Australians as the most motivated to learn more about digital marketing worldwide. When it comes to new technologies there is always that initial "wow" factor. What's really exciting, however, is when campaigns go beyond the "wow" and create relevance around a new technology for target audiences.

Continue reading
  3920 Hits
  0 Comments
3920 Hits
0 Comments