Are Your Campaigns Run Like Opinion Polls?

Are Your Campaigns Run Like Opinion Polls?
Just because Australian politics seems to be driven by opinion polls, that doesn’t mean you should run your advertising the same way. As Australia puts itself through an election, Eyeota’s Trent Lloyd, says data counts – but how reliable is the data you are using? If political polls were doing...Eyeota Graphic
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The Modern Video Ad Server

The Modern Video Ad Server

The supply-side technology stack for video publishers has long been a complicated space.

It’s populated by a number of players -- including ad servers, supply-side platforms, online video players and sometimes ad networks -- which need to interact cohesively in order to optimise the sale of inventory.

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Getting mobile right

Getting mobile right
As a marketer, you probably spend a lot of time trying to work out what drives your customers, how to generate stronger connections with them to drive stronger returns for your business. But many Australian companies are missing out on embracing the most important growth area they have - mobile....
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Getting The Most Out Of User Testing

Getting The Most Out Of User Testing

You're excited. It's your user-testing day and your carefully recruited customers' are coming in to validate your new product. It's going to be an amazingly insightful day. What could possibly go wrong? You've worked closely with your user-experience (UX) guru to develop a script, covering all the questions you want to ask (not too leading of course) as well as all the tasks you want your test group to complete.

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