The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

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Have we been using programmatic for the wrong reasons?

Have we been using programmatic for the wrong reasons?

TV and online video have always been divided.

While TV ads have traditionally been booked using limited demographic and viewing data (thus the focus on branding), online video has used richer behavioural and demographic data sets to more accurately target audiences and drive direct response sales.

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