What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...

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Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...

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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​ Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry: Last night I read the f...
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Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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Spend some time on the digital 'shop-floor' & get your hands dirty

Spend some time on the digital 'shop-floor' & get your hands dirty
​ I was flicking through Facebook earlier today and I caught a picture of a school friend who is now the CEO of a UK retailer. He had updated his status with a picture of him on the shopfloor and with a name tag bearing his christian name. Nothing ne...
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"Black Box" practices are on their way out; Perspective from the NEW guy

"Black Box" practices are on their way out; Perspective from the NEW guy

Just because we can, doesn't mean it always is.

This is what I consistently hear as I make my way across the programmatic and non-programmatic landscape of media, advertiser and publisher. Both the user and non-user of digital planning and buying tools (in and out of video) continue to call for greater transparency.

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