Article Watch February 2016 - 'Must Reads' Powered by MediaScope

Article Watch February 2016 - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope curates a series of must read articles and insights for the digital media community to help you stay up to date and informed.

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Article Watch January - 'Must Reads'

Article Watch January - 'Must Reads'
MediaScope Updates: - Major Media Agencies by Holding Company – showing WPP's 61% takeover of STW - 20 Iconic Australian TV Ads - To celebrate Australia Day we look back at a selection of iconic TV advertisements. Read More - MediaScope’s 2016 Predictions - “I feel more positive about 2016...
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Programmatic Video: The what, where, how and why

Programmatic Video: The what, where, how and why

13.4 million Australians watch video online each month. Programmatic buying helps planners reach this audience, extending their reach and enabling more effective targeting, using richer data and real-time results. It seems only one factor inhibits the growth of this practice – the availability of inventory.

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Article Watch February – 'Must Reads' Powered by MediaScope

Article Watch February – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - The 'MediaScapes' have had a makeover. These well-known guides of the Australian commercial media landscape appear in presentations and on...
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6 Up and Coming Social Networks to Watch This Year

6 Up and Coming Social Networks to Watch This Year
While the big social media networks enjoy the lion's share of consumer attention, a growing cohort of upcoming social networks are steadily picking up members. Many of the social networks with the highest growth rates offer a twist to the mainstream offerings, steadily carving out niches in areas such as...YikTak
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Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media
Two words that publishers are going to stress more in 2015; mobile disruption. With publishers acknowledging their total mobile audience has skyrocketed over the last few years, their focus heading into 2015 needs to be on executing a rock-solid strategy of mobile engagement and monetisation or risk having their businesses...
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Article Watch September – ‘Must Reads’ Powered by MediaScope

Article Watch September – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community.   - Legacy Media - The Lost Decade in 6 Charts (MondayNote) - A look at various measures, including stock performance and revenue, in the 10 years since Google's...
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Wearable Technology: The battle for space on your body begins

Wearable Technology: The battle for space on your body begins

Wearable Technology was born in Hollywood, from iris recognition software in "Minority Report" to James Bond's smart watch boasting a tracking device and TV screen in "Octopussy." However it now seems you no longer need to be a movie star to be able to own this type of tech.

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The Biggest Content Marketing Trends For 2015 (According To 10 Experts)

The Biggest Content Marketing Trends For 2015 (According To 10 Experts)

An unbelievable amount of new content is published to the web every single day. More and more experts are talking about the "noise" that is out there and the need to cut through it.

In other words, relevance isn't just a buzzword anymore. If you can create content that directly appeals to and applies to your customer base, solves their problems, and gives them the information they're looking for, you can develop a loyal and engaged following over the long term.

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