Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

P&O is one of the oldest names in shipping, and certainly the oldest cruise line in Australia. The company, founded in the 1830s, ‘invented’ cruising in Australia when it sent its large ocean liners into the tropics during the 1930s.

The brand is steeped in history, heritage and tradition, and operates two distinct cruise lines; a global world cruising brand based in the UK as well as a locally based leisure brand.

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