Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

<link rel="canonical" href="https://benchplatform.com/programmatic-tv-australia/" /> Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital cam...
Continue reading
  2788 Hits
  0 Comments
2788 Hits
0 Comments

IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
Continue reading
  966 Hits
  0 Comments
966 Hits
0 Comments

Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...

Continue reading
  1039 Hits
  0 Comments
1039 Hits
0 Comments

Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience. ​ You can download the Whitepaper and Infographic...

Continue reading
  991 Hits
  0 Comments
Tags:
991 Hits
0 Comments

Happy to march to the beat of a different drum

Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year, looking at the habits of ad industry folk compared with the general population, put out by the TV lobby group Thinkbo...
Continue reading
  2334 Hits
  0 Comments
2334 Hits
0 Comments

Making the economics of video work for all media brands

Making the economics of video work for all media brands
It's an exciting time in online video — the explosion of new services and vast consumer demand makes video an increasingly crucial tool in any publisher's arsenal. However, the economics of ad-supported video publishing are often too strained to enab...
Continue reading
  2303 Hits
  0 Comments
2303 Hits
0 Comments

Key Factors in Successful Programmatic.

During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign ... and they are all right.

  2127 Hits
  0 Comments
2127 Hits
0 Comments

Council Member of the Month: Richard Wolstenholme

Council Member of the Month: Richard Wolstenholme

Name: Richard Wolstenholme

IAB Council: Video Council

Involved in the Council since: September 2016

Day job + company: Head of Brand Advertising, Google AUNZ

Continue reading
  1428 Hits
  0 Comments
1428 Hits
0 Comments

50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained
On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...CR 2
Continue reading
  2166 Hits
  0 Comments
2166 Hits
0 Comments

Video On Demand To Reach Two Thirds Of Online Population In 2016

Video On Demand To Reach Two Thirds Of Online Population In 2016
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected. The 18th edition of the Australian Connected Consumer Report, reports a 4% increase in VOD in 2015,...online australians are embracing new ways of watching tv
Continue reading
  2343 Hits
  0 Comments
2343 Hits
0 Comments

Understanding the Impact of Video Advertising

Understanding the Impact of Video Advertising
There has been a lot of discussion in market about viewability over the last few years, we must remember this is just one metric on the road to assessing digital advertising effectiveness. Smart marketers are now looking beyond viewabilty, to metrics that will assess the engagement of the consumer sitting...
Continue reading
  2071 Hits
  0 Comments
2071 Hits
0 Comments

TV and Video Convergence: Piecing Together the Puzzle

TV and Video Convergence: Piecing Together the Puzzle
Picture it. 1965, the golden age of television. A family huddles around the household’s only TV set, tuning into one of only a handful of channels, to watch a scheduled show that attracts millions of viewers each evening. For an advertiser looking to connect with consumers, they would run three ad spots and reach around 75% of the total TV audience. Cut to 50 years later, and the landscape is dramatically different. In order to reach the same audience on TV in 2015, you would need to run over 350 ads, as the viewing of audio visual content continues to fragment across screens. 
Continue reading
  2459 Hits
  0 Comments
2459 Hits
0 Comments

IAB CEO discusses digital on Sky News

IAB CEO Alice Manners discussed the state of digital and touches on the key findings from the IAB/PwC Online Advertising Expenditure Report released last month for the full financial year ended June 30th 2015. Watch the full interview here . Sky News
  2357 Hits
  0 Comments
2357 Hits
0 Comments

How to make mobile ads work for the consumer

In advertising, the 6 second Vine video is the new 30 second commercial – well at least for the youth segment. The content format is fast, short and compelling. For sure, how generation Z views and interacts with content today is a signpost towards the future of the mobile experience,...
Continue reading
  2480 Hits
  0 Comments
2480 Hits
0 Comments

How to make sense of the ad tech explosion by creating a single view of the consumer

How to make sense of the ad tech explosion by creating a single view of the consumer
This year advertisers will spend AU$775 billion worldwide . Whilst the U.S., China, Japan, Germany and the U,K, lead the charge across all media this year, Australia continues to punch above its weight. In fact, right now have the highest digital ad spend per internet user - $265.45 (according to eMarketer). Across all media we’re spending $504 per person, rising to $525 by 2018 , a quarter more than the Poms. 
Continue reading
  3788 Hits
  0 Comments
3788 Hits
0 Comments

Mobile Video Advertising: Your call is important to us, please hold the line

Mobile Video Advertising: Your call is important to us, please hold the line
If I had a dollar for every time I've heard someone reassure me that "this is the year of mobile," I'd currently be enjoying early retirement from my waterfront beach house, at the ripe old age of 27. There's certainly an argument that says the year of mobile has come...
Continue reading
  3938 Hits
  0 Comments
3938 Hits
0 Comments

How Brands Can Be More Human

How Brands Can Be More Human

Content marketing is a pretty dry term and much of what brands churn out is so bland, so forgettable, that you can only wonder why they bother. Endless generic listicles about 'Five Tips for Healthy Living / Safe Driving / Negotiating Your Home Loan ' (insert just about any topic here), or self-serving corporate videos featuring the CEO talking about the company's latest profit results.

Continue reading
  3373 Hits
  0 Comments
3373 Hits
0 Comments

Programmatic Video: The what, where, how and why

Programmatic Video: The what, where, how and why

13.4 million Australians watch video online each month. Programmatic buying helps planners reach this audience, extending their reach and enabling more effective targeting, using richer data and real-time results. It seems only one factor inhibits the growth of this practice – the availability of inventory.

Continue reading
  4346 Hits
  0 Comments
4346 Hits
0 Comments

Thoughts from Programmatic Summit: Adtech coming of age

Thoughts from Programmatic Summit: Adtech coming of age
The coming-of-age programmatic ad industry passed another milestone last week – the convening of its first conference in Australia. Adtech is an area that came with its fair share of 'snake-oil salesman' as players in the market jostled to take advantage of the opportunity. It's good to see progress and...
Continue reading
  3600 Hits
  0 Comments
3600 Hits
0 Comments

Should TV Executives Feel Threatened by Facebook Video?

Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's been a big year for social video launches in what seems to be a land-grab for traditional broadcast TV budgets. In particular, Facebook has made several...
Continue reading
  3433 Hits
  0 Comments
3433 Hits
0 Comments

‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting

‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting
The latest State of the Video Industry report – published jointly by IAB and Adapt.tv – shows not only how fast the online video industry is growing, but also, very importantly, how quickly it is maturing. Advertisers are becoming far more discerning, using data and analytics to drive their buying...
Continue reading
  3136 Hits
  0 Comments
3136 Hits
0 Comments

Jim O'Neil: Ooyala’s Global Video Index sees soaring mobile viewing, a hot topic at IBC

AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

Continue reading
  7391 Hits
  0 Comments
7391 Hits
0 Comments

The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

Continue reading
  4297 Hits
  0 Comments
4297 Hits
0 Comments

Throwback Thursday: Do you remember the Betamax?

Throwback Thursday: Do you remember the Betamax?

Digital aficianado and Domain Group Product Director, Damon Pezaro, will be taking on our digital past with a regular Throwback Thursday column - kicking things off today with a flashback to the Betamax... 

 

Continue reading
  4706 Hits
  0 Comments
4706 Hits
0 Comments

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB's "Big Tent" principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. 

Continue reading
  10650 Hits
  0 Comments
10650 Hits
0 Comments