REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW

REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Virtual reality (VR)—a concept that has been talked about for decades but out of reach for most consumers—is fast becoming a reality itself. In...Nielsen VR
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NewFronts 2016: The Rise of Virtual Reality

NewFronts 2016: The Rise of Virtual Reality
The 2016 U.S. IAB Digital Content NewFronts kicked off in New York City Monday, bringing for the fourth year an international lineup of top digital producers to showcase their programming for advertisers and media buyers over the event’s 10 days. It has become a definite must for publishers, brands and...
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CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

If there’s one thing that differentiated Consumer Electronics Show (CES) 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. But CES also demonstrated scale in different ways.

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Wearable Technology: The battle for space on your body begins

Wearable Technology: The battle for space on your body begins

Wearable Technology was born in Hollywood, from iris recognition software in "Minority Report" to James Bond's smart watch boasting a tracking device and TV screen in "Octopussy." However it now seems you no longer need to be a movie star to be able to own this type of tech.

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Mr Zuckerberg is the Human Face of Virtual Technology

Mr Zuckerberg is the Human Face of Virtual Technology

Facebook's recent purchase of Oculus VR will change the world*. This astute acquisition gives Facebook front row seats to the future of the Information Age we've been stumbling through since the Gutenberg Bible rolled hot off the press back in the 1450's. Their decision to acquire the acknowledged leader in virtual reality technology is analogous to Guttenberg inventing the printing press in terms of the potential impact it will have upon our species intellectual evolution.

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