How to make mobile ads work for the consumer

In advertising, the 6 second Vine video is the new 30 second commercial – well at least for the youth segment. The content format is fast, short and compelling. For sure, how generation Z views and interacts with content today is a signpost towards the future of the mobile experience,...
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Is Measuring Digital Success Keeping You From Growing?

Zuni’s ZEN, an annual night of networking, held earlier this year, brings together Zuni’s senior marketing clients and industry executives in informal social roundtable discussion groups to explore current and key issues in digital marketing. This year, the proposed discussion topic that I hosted was selected around the key questions;...
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The Photocall: A Picture says a thousand words.

The Photocall: A Picture says a thousand words. For decades now, organisations have been creating events with the purpose of showcasing their brand and building awareness through PR coverage. However, with the ongoing growth and intrinsic strength of digital media, the lines between pure marketing and pure PR are becoming...
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The Complex World Of Digital Advertising Regulation

The Complex World Of Digital Advertising Regulation
  On a day to day practical level, easy to access information means we have more information and can make more accurate, timely and informed decisions.  There isn’t much we would do without the help of the internet and there isn’t much we cannot do with the internet.  We may...
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What’s the difference between content marketing, content strategy and content planning?

What’s the difference between content marketing, content strategy and content planning?

The modern marketer has heard of content marketing, they even know they need a content strategy and a content plan. But many are embarrassed to admit they don’t fully understand differences between these phrases nor what to expect in terms of output from each. Let me explain, in plain English...

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The importance of Creative messaging to Programmatic Marketing success

The importance of Creative messaging to Programmatic Marketing success
Whilst I speak with clients about the advances of Programmatic, a question I’m often asked is what I believe to be the most important part to a programmatic marketing campaign. Inevitably my answer is often about the creative. The fundamentals of any marketing campaign are always the same and Programmatic...
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Should a browser be the arbiter of a user’s web experience?

Should a browser be the arbiter of a user’s web experience?
The relationship between web browser and web page has always been tumultuous. Language and protocol standards smooth over some of the roughest areas, but the brains of web developers are still crammed full with obscure rules, exceptions to those rules, and lost causes to avoid entirely. Yet even among the...
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The Battle to Own Content Marketing

The Battle to Own Content Marketing
It was American marketing guru Seth Godin who back in 2008 said: “Content marketing is the only marketing left”. In the seven years since we’ve seen agencies scramble to get a share of marketers’ growing spend on content. With traditional advertising becoming less profitable, absolutely everyone is positioning themselves as...
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Australian buyers - all vying for the same share of the pie

Australian buyers - all vying for the same share of the pie
Kevin Tan, Singapore-based CEO of data marketplace Eyeota visited Australia recently, and met with a bunch of local publishers, advertisers and trading desks. Reflecting on his Australian trip Tan says the level of sophistication in the Australian open marketplace means Australian buyers are all vying for the same data segments,...
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Article Watch May – 'Must Reads' Powered by MediaScope

Article Watch May – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - Breaking News & Views from May – make sure you're across all the local Australian breaking media related news...
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Are Physical Cookies One Step Too Far For Data?

Are Physical Cookies One Step Too Far For Data?
This week I discovered Physical Cookies. And I fell in love. What Are Physical Cookies? Think about how digital cookies follow you across the internet, collecting your usage data. It's bringing the digital cookie to life in the real-world with a tiny piece of technology that collects usage data, not...
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How to make sense of the ad tech explosion by creating a single view of the consumer

How to make sense of the ad tech explosion by creating a single view of the consumer
This year advertisers will spend AU$775 billion worldwide . Whilst the U.S., China, Japan, Germany and the U,K, lead the charge across all media this year, Australia continues to punch above its weight. In fact, right now have the highest digital ad spend per internet user - $265.45 (according to eMarketer). Across all media we’re spending $504 per person, rising to $525 by 2018 , a quarter more than the Poms. 
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Programmatic demands Control, Transparency and Data Ownership

Programmatic demands Control, Transparency and Data Ownership

Some of the more common characteristics seen in the early stages of new adtech include big investments in sales by adtech vendors, experimentations by marketers with limited successes, and opportunistic practices impacting the ROI of advertiser dollars. Thankfully our programmatic marketplace is starting to see its way clear, understanding that control of media buying, transparency of marketing practices, and the management of owned data, are all achievable marketing opportunities.

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Mobile Video Advertising: Your call is important to us, please hold the line

Mobile Video Advertising: Your call is important to us, please hold the line
If I had a dollar for every time I've heard someone reassure me that "this is the year of mobile," I'd currently be enjoying early retirement from my waterfront beach house, at the ripe old age of 27. There's certainly an argument that says the year of mobile has come...
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How Brands Can Be More Human

How Brands Can Be More Human

Content marketing is a pretty dry term and much of what brands churn out is so bland, so forgettable, that you can only wonder why they bother. Endless generic listicles about 'Five Tips for Healthy Living / Safe Driving / Negotiating Your Home Loan ' (insert just about any topic here), or self-serving corporate videos featuring the CEO talking about the company's latest profit results.

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SSPs, ad servers will cease to coexist as an industry matures

SSPs, ad servers will cease to coexist as an industry matures

Programmatic was once a space populated by hordes of software providers.

Like the group buying industry, it grew fast, with opportunists cropping up left, right and centre to capitalise on the windfall. Now the market is starting to consolidate. We'll see vendors merge, many die, and within two years, supply side platforms (SSPs) and ad servers will cease to exist as we currently know them.

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Article Watch April – 'Must Reads' Powered by MediaScope

Article Watch April – 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope curates a series of must read articles and insights for the digital media community to help you stay up to date and informed.

- Breaking News & Views from April – make sure you're across all the local Australian breaking media related news and views through this handy list.

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Transcending competition to avoid chaos

Transcending competition to avoid chaos
More than 1800 adtech players have burst onto the digital advertising scene in recent years, each pushing their unique selling point and agenda. This is the nature of any emerging and open market, although the pace and intensity is unprecedented in our industry. It's brought with it an exciting new...
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Programmatic Video: The what, where, how and why

Programmatic Video: The what, where, how and why

13.4 million Australians watch video online each month. Programmatic buying helps planners reach this audience, extending their reach and enabling more effective targeting, using richer data and real-time results. It seems only one factor inhibits the growth of this practice – the availability of inventory.

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Mobilegeddon? Google aiming for mobiletopia

Mobilegeddon? Google aiming for mobiletopia

As we flagged in February, we're making a change to our search rankings, to include 'mobile-friendliness' as one of the many criteria we use to rank search results.

There have been a few misconceptions flying around about this change, so we wanted to clear them up.

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Three Leadership Behaviours That Demotivate Your Team

Three Leadership Behaviours That Demotivate Your Team
Some leaders are born, some learn. I'm convinced that I learned leadership behaviours by observing and involving myself. Like most employees, I have had people cross my path from who I've learned what not to do, simply because I remember just how I used to feel. I felt rotten. In...
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Traits of the Best Media Publisher Representatives

Traits of the Best Media Publisher Representatives
One of the things I love about the media-agency side is the frequent interaction with publishers. From chats at industry events, to formalized presentations and client brief responses, I've met with hundreds of media partners over the years. Below is a summary of the key traits of the best media...
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Five Rules for Stories That Get Attention

Five Rules for Stories That Get Attention
Here's the thing about content. There's no shortage of ideas but it's harder than ever to come up with stories that stand out. We are all exposed to a tsunami of content via social media and the web and it's tougher than ever to get noticed. As Wired so presciently...
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Article Watch March – 'Must Reads' Powered by MediaScope

Article Watch March – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - Breaking News & Views from March – make sure you're across all the local breaking media related news and views...
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The Publisher Has the Power, But Not For Long

The Publisher Has the Power, But Not For Long
The media landscape in Australia has always been characterised by a concentration of ownership. Fairfax and News Corporation still control over 80% of the country’s print media, and have long been the dominant voices setting the news agenda, even if no longer from a rolled up paper delivered to the...blog
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7 Initiatives for Finding and Retaining Digital Talent

7 Initiatives for Finding and Retaining Digital Talent
There isn't a perfect strategy to finding and retaining good digital talent. It is and will continue to be an ongoing challenge as the industry evolves and fragments into specialisations.   One notable difference between the UK and Australia is that due to the size of the market in the...
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Push Notifications – Supercharged Mobile Re-messaging

Push Notifications – Supercharged Mobile Re-messaging
Having a mobile app without a push notification communication strategy is a little like driving a car with a burst tire – it will only get you so far before you have to stop, and by that point it may have done more damage than you can imagine. For those...RobWilliams Image 2
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Thoughts from Programmatic Summit: Adtech coming of age

Thoughts from Programmatic Summit: Adtech coming of age
The coming-of-age programmatic ad industry passed another milestone last week – the convening of its first conference in Australia. Adtech is an area that came with its fair share of 'snake-oil salesman' as players in the market jostled to take advantage of the opportunity. It's good to see progress and...
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Small data visualisations that improve customer experience and ultimately conversion

Small data visualisations that improve customer experience and ultimately conversion
The interweb is becoming an increasingly visual medium. The rise of image driven platforms such as Instagram, Pinterest, Snapchat, the increase of video consumption, and the increasing use of content card layouts for websites, are all testament to that. And so it is natural that with the growing volumes of...Jacijames data
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A person's a person, no matter how small

A person's a person, no matter how small
I think every year of this millennium has been 'the year of mobile' but for me 2014 was when it became painfully apparent the Australian digital media was well out of step with our audience. For the brands I'm closest to, which thrive on being immediate and relevant to a...
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