Article Watch February – 'Must Reads' Powered by MediaScope

Article Watch February – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - The 'MediaScapes' have had a makeover. These well-known guides of the Australian commercial media landscape appear in presentations and on...
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What Brands Can Learn from Media Newsrooms

What Brands Can Learn from Media Newsrooms
Mention the word newsroom to most people and they'll likely think of a chain-smoking Carl Bernstein tapping away frantically at his typewriter in the 1976 classic All the President's Men. Or the irascible television anchor Will McAvoy in the HBO series The Newsroom yelling at reporters chasing the latest scoop....
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Getting mobile right

Getting mobile right
As a marketer, you probably spend a lot of time trying to work out what drives your customers, how to generate stronger connections with them to drive stronger returns for your business. But many Australian companies are missing out on embracing the most important growth area they have - mobile....
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Start-up or stay put?

Start-up or stay put?
With so much innovation happening across media and advertising, a new wave of global and Australian start-ups are luring industry talent to execute on their bold plans. It's a big decision for anybody - to leave the security of a corporate or established business and back an unproven offering or...
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Mobile Investment – Taking the Leap

Mobile Investment – Taking the Leap
Over the last 12 months a small group of publishers along with IAB Australia and Nielsen have invested significant dollars and time to work on an audience measurement solution for reviewing consumer mobile behaviour in the Australian market in preparation for a market solution being rolled out in 2015. The...Digital time dec
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New supporting the old: Using social to set the right course

New supporting the old: Using social to set the right course
While I have wholeheartedly embraced the digital revolution in my marketing career; in my "other life" I participate in one of the oldest forms of recorded content generation around; printed books and magazines. My passion is ocean liners and the history of passenger ships, and I have ten books published...
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Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.

Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.
If you hadn't already heard, 2015 is the year of mobile marketing and advertising . Last year mobile users surpassed desktop users , and in November 2014, the Newspaper Association of America released its audience whitepaper, "Mobile and young women push newspaper digital audience to new heights" , which showed...DewarPic1.10.2
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Article Watch January – 'Must Reads' Powered by MediaScope

Article Watch January – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. Australian Media Industry Breaking News – to help you hit the ground running as we return from the Christmas/Summer break MediaScope...
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When Less is More in Content Marketing

When Less is More in Content Marketing
For people who are supposedly experts in creating content there are a lot of boring stories written by content marketers. If I see another story in my Twitter feed with a title such as "5 SEO Tips for Marketers" or "9 Email Marketing Best Practices" I might just fall asleep...
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6 Up and Coming Social Networks to Watch This Year

6 Up and Coming Social Networks to Watch This Year
While the big social media networks enjoy the lion's share of consumer attention, a growing cohort of upcoming social networks are steadily picking up members. Many of the social networks with the highest growth rates offer a twist to the mainstream offerings, steadily carving out niches in areas such as...YikTak
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Australian Audience Measurement Roadmap

Australian Audience Measurement Roadmap
IAB Australia was pleased to announce in October 2014 the re-appointment of Nielsen as the industry preferred supplier for digital audience measurement services in Australia. January 2015 sees the start of the new deed and the beginning of a whole lot of work for Nielsen, the IAB and the industry...
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Building Digital Capability - Part 4: You as the Leader

Building Digital Capability - Part 4: You as the Leader
I'm going to close out this 4 part blog series with 3 final points. It was going to be 2 points but after rereading the blog the final point needed to be individually highlighted! Point 1: Make everything a process! You may think I'm a little crazy, somewhat controlling or...
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St George, you only had one job. You Failed.

St George, you only had one job. You Failed.
As organisations strive to become customer centric in their marketing initiatives and digital platforms, Jacki James rightly identifies that many lose sight of the bigger picture, getting caught up in the details of personas, consumer journeys, content and data . In my own recent personal experiences with financial institutions, it...
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Why you need an editor (and I do too)

Why you need an editor (and I do too)
Editors get a bad rap. Just think of the editor-in-chief of American Vogue Anna Wintour who is known as "nuclear Wintour" for her famously frosty demeanour. In The Devil Wears Prada , a film that is said to be inspired by Wintour, the editor of the fictional Runway magazine is...
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Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media
Two words that publishers are going to stress more in 2015; mobile disruption. With publishers acknowledging their total mobile audience has skyrocketed over the last few years, their focus heading into 2015 needs to be on executing a rock-solid strategy of mobile engagement and monetisation or risk having their businesses...
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Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015

Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015
See the AOL 2015 predictions graphic at the bottom of this article. While the term "disruption" has become a cliché, there's no denying that technology is radically reshaping the ad industry. As investments in programmatically-powered ad campaigns continue to climb, agencies, brands, publishers and even broadcast players are realising significant...
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Facebook’s relaunch of Atlas – It’s kind of a big deal

Facebook’s relaunch of Atlas – It’s kind of a big deal
On the 29th September Facebook breathlessly announced the launch of the new Atlas . In the following few days there were many articles extolling how this platform was going to transform and deliver people-based targeting in online and mobile media. It seems like some of these projections may have been...
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Point of View

Point of View
We have been talking about viewable impressions in the digital ad industry for some time now, in April I provided a local take on the issue. Over the last six months much work has been done locally and in the U.S. with technology vendors, publishers and agencies on this issue....
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Should TV Executives Feel Threatened by Facebook Video?

Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's been a big year for social video launches in what seems to be a land-grab for traditional broadcast TV budgets. In particular, Facebook has made several...
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Human Experiments, MwaHaha!

Human Experiments, MwaHaha!
You may recall from earlier this year that popular online dating site, OKCupid, attracted some media attention for conducting a series of experiments with its user base (such as the "love is blind" experiment which showed certain online dating metrics improved when everyone's photos were removed from the site for...Tony Marlow - Kid with potato

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Article Watch November – ‘Must Reads’ Powered by MediaScope

Article Watch November – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community. - Legacy Media Vs Digital Native  (MondayNote) - From valuations to management cultures, the gap between legacy media companies & digital natives seems to widen. This excellent article provides commentary...
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The multiscreen and omnichannel consumer purchase journey

The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people in store and vice versa. Almost 80% of recent purchases in the UK...
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Recent comment in this post
Maryel Roman
Great article Chloe, I can definitely say the same for my experience. Even just for a Gatsby dress for a dress up party.
Wednesday, 03 December 2014 09:22
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Building Digital Capability – Part 3: Core Digital Team Capability

Building Digital Capability – Part 3: Core Digital Team Capability
The final two blogs in this series , suitable functions in your digital capability and hiring the right people, are, to me, very interesting. I have a keen interest in identifying needed functions for now and the future, and in hiring the right people. The digital industry is in a...
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Dark social is too big to ignore

Dark social is too big to ignore
If you've ever sent a link or copy and pasted text content in a private email or message – then you have a 'dark social' network. Chances are, this is also your real life "intimate" social network of close friends, family and colleagues and you share content with them that's...
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How To Make Internships Win-Win

How To Make Internships Win-Win
After years of rejecting applications for internships, this year we decided that perhaps we'd 'give it a go'. As soon as I'd made that decision, my mind was overwhelmed with rationalising the pros and cons of interns, which looked something like this: As an employer and manager, I have ethics...Capture
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How to: Get over the nerves of presenting

How to: Get over the nerves of presenting
I present in front of people a lot. In fact, I almost can't remember a time in my career where I wasn't expected to get up in front of people – from maybe two to two thousand, to talk about a new product, a strategy, a vision and, increasingly, my...
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Of penguins and killer whales

Of penguins and killer whales
There's a story I heard once from a mate who had watched a David Attenborough documentary about killer whales. I have no idea if it's true but it illustrates my point so I'm going to share it anyway. Killer whales like to eat penguins. Penguins aren't stupid and don't like...
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The Power of Serendipity

The Power of Serendipity
When I was a journalist in the late 1990s I won a scholarship to spend a term at Oxford University to research the impact of the Internet on journalism. It was an odd fit; an 800-year-old institution where students dressed in academic gowns for dinner didn't always seem like the...
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Plotting your course in a vast ocean of content

Plotting your course in a vast ocean of content
Are you relying on the "viral-ity" of your content to generate your audiences? Are you relying on the amount of organic distribution you receive to drive the return in the investment you've made in that content? One in a million pieces of content may get 1,000,000 organic impressions or significant...
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How much you violate privacy depends on how much consumers will let you

How much you violate privacy depends on how much consumers will let you
Privacy is dead. Technology killed it. For marketers, it's everything we could have hoped for. Of course, it's more complicated than that. Big data, or the use of data by brands, generates a lot of discussion around privacy and ethics . What eludes most of the conversation is that the...DewarKLM
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