4 things Marketers forget in the rush to customer centricity

4 things Marketers forget in the rush to customer centricity
Constant connectivity and the accessibility of information online has empowered consumers and turned marketing on its head. As organisations are striving to become consumer centric in their marketing initiatives and digital platforms, many lose sight of the bigger picture, instead getting caught up in the details of personas, consumer journeys,...Jacki westpac
Continue reading
  6143 Hits
  0 Comments
6143 Hits
0 Comments

How To Incorporate Stats And Study Findings Into Content To Get More Engagement

How To Incorporate Stats And Study Findings Into Content To Get More Engagement
What do stats and studies do for your content? They add credibility. You could write a great blog post , record a great podcast episode, make a great video, or create another form of content, but if your new post does not contain relevant data, your message could fall on...
Continue reading
  6506 Hits
  0 Comments
6506 Hits
0 Comments

Article Watch October – ‘Must Reads’ Powered by MediaScope

Article Watch October – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - 20 Years of Digital Advertising from Banner Ads to Sponsored Snapchats (AdAge) – As banners celebrate their landmark 20th Birthday this interesting timeline shows the progression of digital...
Continue reading
  4757 Hits
  0 Comments
4757 Hits
0 Comments

Honesty in Advertising; the native ad debate...

Honesty in Advertising; the native ad debate...
Most of us have learned to patiently live with social platforms like Facebook, Twitter, Pinterest and Instagram monetizing their audiences with native ads "in-feed", however some of us (e.g. me) have begun debating the efficacy and ethicality of publishers greedily jumping on board the native ad bandwagon, launching new advertising...
Continue reading
  4295 Hits
  0 Comments
4295 Hits
0 Comments

Mobile Beacon technology: The next big opportunity for publishers?

Mobile Beacon technology: The next big opportunity for publishers?
There's been a lot of hype recently about the arrival of Beacon technology. Embracing communication at a micro-location level, Beacon technology will be key to enabling publishers and marketers to improve their relevance to consumers. Although the technology behind Beacon – Bluetooth Low Energy (BLE) – has been in development...Steven 3
Continue reading
  5419 Hits
  1 Comment
5419 Hits
1 Comment

‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting

‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting
The latest State of the Video Industry report – published jointly by IAB and Adapt.tv – shows not only how fast the online video industry is growing, but also, very importantly, how quickly it is maturing. Advertisers are becoming far more discerning, using data and analytics to drive their buying...
Continue reading
  3670 Hits
  0 Comments
3670 Hits
0 Comments

Megan Cronje: Ad Ops conference a great course by professionals for professionals

Megan Cronje: Ad Ops conference a great course by professionals for professionals
I think it's safe to say that the first IAB Australian Digital Ad Ops conference held in the PwC building in Sydney last week was a huge success. The half-day conference, sponsored by Krux and SAS, attracted around 200 of the leading ad ops professionals in Australia and covered a...
Continue reading
  4247 Hits
  0 Comments
4247 Hits
0 Comments

3 Marketing Lessons From Teenage Mutant Ninja Turtles

3 Marketing Lessons From Teenage Mutant Ninja Turtles
Growing up in the '80s I can admit that I was obsessed with the Teenage Mutant Ninja Turtles (TMNT). Racing home from school to catch up on the latest adventures of the gang and their enemies was part of my daily routine. At school we traded TMNT collector cards, played...
Continue reading
  4782 Hits
  0 Comments
4782 Hits
0 Comments

Why you need a journalist (not a copywriter)

Why you need a journalist (not a copywriter)
One of the things I am sometimes told by marketing managers is that they have a copywriter who writes the company's content. In the past that person might just have been putting out press releases or doing direct mail, but now they also write blog posts or stories for their...
Continue reading
  3858 Hits
  0 Comments
3858 Hits
0 Comments

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'
IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way...
Continue reading
  3819 Hits
  0 Comments
3819 Hits
0 Comments

Blurring the lines between content and marketing

Blurring the lines between content and marketing
If you work in a company that manufactures a physical product then the communications about that product have always sat with the marketing team. They are the ones who decide what you say to your customers, when you say it and how. In a media environment though, talking to your...
Continue reading
  3794 Hits
  0 Comments
3794 Hits
0 Comments

NYC MIXX Awards: Insights, brilliance and leading Australians

NYC MIXX Awards: Insights, brilliance and leading Australians
Last week I found myself in New York City at the IAB MIXX Conference, which is arguably the premier digital advertising event in the world – evidenced by the serious line up of heavy-weight speakers including actor Kevin Spacey, news anchor Katie Couric, musician Jared Leto, AOL chairman and chief...
Continue reading
  4091 Hits
  0 Comments
4091 Hits
0 Comments

The path to programmatic success is complexity made simple

The path to programmatic success is complexity made simple
In the world of corporate technology, software-as-a-service (SaaS) platforms are dominating in the growth curve stakes, and the winners are those devoted to simplexity.   Simplicity and usability of the platform is turning out to be a key battleground as more data, metrics, performance reports, and media optimisation features are...
Continue reading
  4098 Hits
  0 Comments
4098 Hits
0 Comments

How To Create A Blogging Strategy For Your Large Business

How To Create A Blogging Strategy For Your Large Business
From building relationships with your customers to developing authority in your industry, there are a variety of reasons to get into blogging. A bigger business may be able to put more time, energy, and resources towards blogging than individual bloggers or small businesses. However, if you can't see things from...
Continue reading
  4112 Hits
  1 Comment
4112 Hits
1 Comment

Article Watch September – ‘Must Reads’ Powered by MediaScope

Article Watch September – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community.   - Legacy Media - The Lost Decade in 6 Charts (MondayNote) - A look at various measures, including stock performance and revenue, in the 10 years since Google's...
Continue reading
  4643 Hits
  0 Comments
4643 Hits
0 Comments

Can Women In Marketing Really Have It All? Yes. Yes They Can.

Can Women In Marketing Really Have It All? Yes. Yes They Can.
By Valentina Borbone, Zuni After reading Jane Huxley's post for the Big Tent, 'How To: Find Balance' , I felt relieved. I am also a mother of two (who aren't yet at school), a small business owner and I work full time. Saying that to others is usually met with...
Continue reading
  4011 Hits
  0 Comments
4011 Hits
0 Comments

Digital Advertising Getting Its Fair Share

Digital Advertising Getting Its Fair Share

IAB Australia has been tracking digital advertising expenditure since 2003 when the total market was only $236 million and I am personally old enough to remember getting excited when online advertising tripled in 1998 to $8 million. We released the latest Australia digital advertising revenue information in the IAB/PWC Online Advertising Expenditure Report a couple of weeks ago and the market neared $4.4 billion for FY14.

Continue reading
  5625 Hits
  0 Comments
5625 Hits
0 Comments

IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners is featured as Mediaweek’s “Person of the Week” in the publication’s latest edition, in an interview with writer Sally Rawsthorne.

Continue reading
  3389 Hits
  0 Comments
3389 Hits
0 Comments

The Secrets of Virality

The Secrets of Virality

Whenever I see an article with a headline like the one I've just written, I can't help but think about spam. Just like the unwelcome jangle of emails in your inbox that promise to reveal the secrets to dramatic weight loss, wrinkle-free skin and better erectile function, creating content to go viral on the internet seems like a hopeless fantasy. After all, it's impossible to predict. It's just dumb luck, isn't it?

Continue reading
  4734 Hits
  0 Comments
4734 Hits
0 Comments

How to: Give and receive quality feedback

How to: Give and receive quality feedback

Does the word feedback make you quiver with anxiety, or get ready to learn and change? I think the answer to this depends on your frame of reference – and whether or not you have ever been on the receiving end of helpful and critical feedback, or if you have just been the dish of the day. I've seen both.

Continue reading
  3648 Hits
  0 Comments
3648 Hits
0 Comments

They promised us jetpacks

They promised us jetpacks

Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets.

And certainly nobody wants to hear about "year of the mobile" a phrase with about as much relevance as "the year of online video" or the "year of the fax machine".

Continue reading
  3978 Hits
  1 Comment
3978 Hits
1 Comment

The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

Continue reading
  4877 Hits
  0 Comments
4877 Hits
0 Comments

Mobile is a World Changer

Mobile is a World Changer

I've noticed that much of this year's industry commentary has focused on an internet-fueled re-imagined world. This world is one where technology has changed everything from how we travel (Airbnb), to how we date (Tinder) and even how we view and use currency (Venmo).

Continue reading
  3910 Hits
  0 Comments
3910 Hits
0 Comments

We’re not marketing to demographics anymore: Why it matters to be single

We’re not marketing to demographics anymore: Why it matters to be single

It seems every week, sometimes every day, I come across another traditional marketing problem being solved. I don't think traditional is quite appropriate here, even now we're finding solutions to digital opportunities that we created only years ago, which seem antiquated all the same.

Continue reading
  3339 Hits
  0 Comments
3339 Hits
0 Comments

Wearable Technology: The battle for space on your body begins

Wearable Technology: The battle for space on your body begins

Wearable Technology was born in Hollywood, from iris recognition software in "Minority Report" to James Bond's smart watch boasting a tracking device and TV screen in "Octopussy." However it now seems you no longer need to be a movie star to be able to own this type of tech.

Continue reading
  5026 Hits
  5 Comments
5026 Hits
5 Comments

Article Watch August – ‘Must Reads’ Powered by MediaScope

Article Watch August – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - August has all been about Native Advertising when U.S. commentator - John Oliver bared all through this 10 minute very entertaining video. The debate was then actively picked...
Continue reading
  3460 Hits
  0 Comments
3460 Hits
0 Comments

Australia is Programmatic Fantastic

Australia is Programmatic Fantastic

If you could have any job in the world, what would it be? Speechwriter for the Dalai Lama? Events manager for Richard Branson? Financial advisor to Gina Rhinehart?

All those jobs have their merit, but I suspect the novelty would soon wear off. For me, when it comes to the best job, I'm already in it. Why? Because programmatic advertising is booming and, right now, Australia is one of the best places to be involved.

Continue reading
  4155 Hits
  0 Comments
4155 Hits
0 Comments

The Biggest Content Marketing Trends For 2015 (According To 10 Experts)

The Biggest Content Marketing Trends For 2015 (According To 10 Experts)

An unbelievable amount of new content is published to the web every single day. More and more experts are talking about the "noise" that is out there and the need to cut through it.

In other words, relevance isn't just a buzzword anymore. If you can create content that directly appeals to and applies to your customer base, solves their problems, and gives them the information they're looking for, you can develop a loyal and engaged following over the long term.

Continue reading
  13441 Hits
  1 Comment
13441 Hits
1 Comment

How To: Find balance

How To: Find balance

Like most of you, I wear many hats. From managing director to mate, mentor and mother, my life is full, challenging, frustrating, fast paced, and there is certainly neither a dull nor idle moment. I do get asked from time to time how I achieve a balance, and whether or not it's possible to "have it all". I respond that I have a balance that I am happy with. One that allows me to juggle my roles, and find a sense of fulfillment in each of them. I think that this comes with experience, so the purpose of this blog is to share what I learned along the way.

Continue reading
  4213 Hits
  0 Comments
4213 Hits
0 Comments

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, shares her thoughts on the role of digital media, her passion for the industry, and why the MFA and IAB joined forces to create the IAB-MFA Agency Advisory Group [IMAAG].

 

Continue reading
  5722 Hits
  0 Comments
5722 Hits
0 Comments