Why you need a journalist (not a copywriter)

Why you need a journalist (not a copywriter)
One of the things I am sometimes told by marketing managers is that they have a copywriter who writes the company's content. In the past that person might just have been putting out press releases or doing direct mail, but now they also write blog posts or stories for their...
Continue reading
  3297 Hits
  0 Comments
3297 Hits
0 Comments

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'
IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way...
Continue reading
  3167 Hits
  0 Comments
3167 Hits
0 Comments

Blurring the lines between content and marketing

Blurring the lines between content and marketing
If you work in a company that manufactures a physical product then the communications about that product have always sat with the marketing team. They are the ones who decide what you say to your customers, when you say it and how. In a media environment though, talking to your...
Continue reading
  3190 Hits
  0 Comments
3190 Hits
0 Comments

NYC MIXX Awards: Insights, brilliance and leading Australians

NYC MIXX Awards: Insights, brilliance and leading Australians
Last week I found myself in New York City at the IAB MIXX Conference, which is arguably the premier digital advertising event in the world – evidenced by the serious line up of heavy-weight speakers including actor Kevin Spacey, news anchor Katie Couric, musician Jared Leto, AOL chairman and chief...
Continue reading
  3425 Hits
  0 Comments
3425 Hits
0 Comments

The path to programmatic success is complexity made simple

The path to programmatic success is complexity made simple
In the world of corporate technology, software-as-a-service (SaaS) platforms are dominating in the growth curve stakes, and the winners are those devoted to simplexity.   Simplicity and usability of the platform is turning out to be a key battleground as more data, metrics, performance reports, and media optimisation features are...
Continue reading
  3457 Hits
  0 Comments
3457 Hits
0 Comments

How To Create A Blogging Strategy For Your Large Business

How To Create A Blogging Strategy For Your Large Business
From building relationships with your customers to developing authority in your industry, there are a variety of reasons to get into blogging. A bigger business may be able to put more time, energy, and resources towards blogging than individual bloggers or small businesses. However, if you can't see things from...
Continue reading
  3519 Hits
  1 Comment
3519 Hits
1 Comment

Article Watch September – ‘Must Reads’ Powered by MediaScope

Article Watch September – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community.   - Legacy Media - The Lost Decade in 6 Charts (MondayNote) - A look at various measures, including stock performance and revenue, in the 10 years since Google's...
Continue reading
  3997 Hits
  0 Comments
3997 Hits
0 Comments

Can Women In Marketing Really Have It All? Yes. Yes They Can.

Can Women In Marketing Really Have It All? Yes. Yes They Can.
By Valentina Borbone, Zuni After reading Jane Huxley's post for the Big Tent, 'How To: Find Balance' , I felt relieved. I am also a mother of two (who aren't yet at school), a small business owner and I work full time. Saying that to others is usually met with...
Continue reading
  3573 Hits
  0 Comments
3573 Hits
0 Comments

Digital Advertising Getting Its Fair Share

Digital Advertising Getting Its Fair Share

IAB Australia has been tracking digital advertising expenditure since 2003 when the total market was only $236 million and I am personally old enough to remember getting excited when online advertising tripled in 1998 to $8 million. We released the latest Australia digital advertising revenue information in the IAB/PWC Online Advertising Expenditure Report a couple of weeks ago and the market neared $4.4 billion for FY14.

Continue reading
  4823 Hits
  0 Comments
4823 Hits
0 Comments

IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners is featured as Mediaweek’s “Person of the Week” in the publication’s latest edition, in an interview with writer Sally Rawsthorne.

Continue reading
  2943 Hits
  0 Comments
2943 Hits
0 Comments

The Secrets of Virality

The Secrets of Virality

Whenever I see an article with a headline like the one I've just written, I can't help but think about spam. Just like the unwelcome jangle of emails in your inbox that promise to reveal the secrets to dramatic weight loss, wrinkle-free skin and better erectile function, creating content to go viral on the internet seems like a hopeless fantasy. After all, it's impossible to predict. It's just dumb luck, isn't it?

Continue reading
  4305 Hits
  0 Comments
4305 Hits
0 Comments

How to: Give and receive quality feedback

How to: Give and receive quality feedback

Does the word feedback make you quiver with anxiety, or get ready to learn and change? I think the answer to this depends on your frame of reference – and whether or not you have ever been on the receiving end of helpful and critical feedback, or if you have just been the dish of the day. I've seen both.

Continue reading
  3237 Hits
  0 Comments
3237 Hits
0 Comments

They promised us jetpacks

They promised us jetpacks

Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets.

And certainly nobody wants to hear about "year of the mobile" a phrase with about as much relevance as "the year of online video" or the "year of the fax machine".

Continue reading
  3512 Hits
  1 Comment
3512 Hits
1 Comment

The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

Continue reading
  4390 Hits
  0 Comments
4390 Hits
0 Comments

Mobile is a World Changer

Mobile is a World Changer

I've noticed that much of this year's industry commentary has focused on an internet-fueled re-imagined world. This world is one where technology has changed everything from how we travel (Airbnb), to how we date (Tinder) and even how we view and use currency (Venmo).

Continue reading
  3237 Hits
  0 Comments
3237 Hits
0 Comments

We’re not marketing to demographics anymore: Why it matters to be single

We’re not marketing to demographics anymore: Why it matters to be single

It seems every week, sometimes every day, I come across another traditional marketing problem being solved. I don't think traditional is quite appropriate here, even now we're finding solutions to digital opportunities that we created only years ago, which seem antiquated all the same.

Continue reading
  2949 Hits
  0 Comments
2949 Hits
0 Comments

Wearable Technology: The battle for space on your body begins

Wearable Technology: The battle for space on your body begins

Wearable Technology was born in Hollywood, from iris recognition software in "Minority Report" to James Bond's smart watch boasting a tracking device and TV screen in "Octopussy." However it now seems you no longer need to be a movie star to be able to own this type of tech.

Continue reading
  4503 Hits
  5 Comments
4503 Hits
5 Comments

Article Watch August – ‘Must Reads’ Powered by MediaScope

Article Watch August – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - August has all been about Native Advertising when U.S. commentator - John Oliver bared all through this 10 minute very entertaining video. The debate was then actively picked...
Continue reading
  2924 Hits
  0 Comments
2924 Hits
0 Comments

Australia is Programmatic Fantastic

Australia is Programmatic Fantastic

If you could have any job in the world, what would it be? Speechwriter for the Dalai Lama? Events manager for Richard Branson? Financial advisor to Gina Rhinehart?

All those jobs have their merit, but I suspect the novelty would soon wear off. For me, when it comes to the best job, I'm already in it. Why? Because programmatic advertising is booming and, right now, Australia is one of the best places to be involved.

Continue reading
  3716 Hits
  0 Comments
3716 Hits
0 Comments

The Biggest Content Marketing Trends For 2015 (According To 10 Experts)

The Biggest Content Marketing Trends For 2015 (According To 10 Experts)

An unbelievable amount of new content is published to the web every single day. More and more experts are talking about the "noise" that is out there and the need to cut through it.

In other words, relevance isn't just a buzzword anymore. If you can create content that directly appeals to and applies to your customer base, solves their problems, and gives them the information they're looking for, you can develop a loyal and engaged following over the long term.

Continue reading
  12283 Hits
  1 Comment
12283 Hits
1 Comment

How To: Find balance

How To: Find balance

Like most of you, I wear many hats. From managing director to mate, mentor and mother, my life is full, challenging, frustrating, fast paced, and there is certainly neither a dull nor idle moment. I do get asked from time to time how I achieve a balance, and whether or not it's possible to "have it all". I respond that I have a balance that I am happy with. One that allows me to juggle my roles, and find a sense of fulfillment in each of them. I think that this comes with experience, so the purpose of this blog is to share what I learned along the way.

Continue reading
  3709 Hits
  0 Comments
3709 Hits
0 Comments

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, shares her thoughts on the role of digital media, her passion for the industry, and why the MFA and IAB joined forces to create the IAB-MFA Agency Advisory Group [IMAAG].

 

Continue reading
  4851 Hits
  0 Comments
4851 Hits
0 Comments

Five Tips To Make Your Native Advertising Cut Through

Five Tips To Make Your Native Advertising Cut Through

An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5000 each day. In such a cut-throat grab for consumer-attention, marketers need to look beyond historically-standard avenues of connecting with audiences, i.e. conventional paid media. After all, you're more likely to survive a plane crash than click on a banner ad.

Continue reading
  4286 Hits
  0 Comments
4286 Hits
0 Comments

How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for being surprised when I found out the Federal Government does in fact have a public relations company on its books.

Continue reading
  5178 Hits
  0 Comments
5178 Hits
0 Comments

Article Watch July - 'Must Reads' Powered by Mediascope

Article Watch July - 'Must Reads' Powered by Mediascope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

Continue reading
  3629 Hits
  0 Comments
3629 Hits
0 Comments

Sharing the content love

Sharing the content love

Sometimes I'm surprised to find myself on the home page of a website. Most of my media consumption starts on Facebook, Twitter or even a good old-fashioned email (yes, by 'media consumption' I mean looking at lists on Buzzfeed). I know I'm not alone, too. Looking at sites like KIIS 1065 and The Edge, which have dramatically increased their mobile audiences this year, we have days where up to 70% of our audience is arriving via social media.

Continue reading
  3278 Hits
  0 Comments
3278 Hits
0 Comments

Mistakes Digital Publishers Make (and How Not to Repeat Them)

Mistakes Digital Publishers Make (and How Not to Repeat Them)

Much has been written about the demise of print and with good reason. Newspapers — remember those pieces of paper with words printed on them? — are in the grips of a catastrophic decline. But while everyone accepts that digital is the medium of choice, that's not to say that every digital publisher gets it right first time.

Continue reading
  3620 Hits
  0 Comments
3620 Hits
0 Comments

Throwback Thursday: Nokia - the Coolest Mobile Around

Throwback Thursday: Nokia - the Coolest Mobile Around

Yes, that is true, Nokia was the coolest mobile phone around back in the late 80's and through the 90's. Nokia was one of the key driving forces of innovation around mobile phone technology which has resulted in the smartphones and mobile technology we rely on today.

Continue reading
  6544 Hits
  0 Comments
6544 Hits
0 Comments

Adult Millennials: Three things you should know

Adult Millennials: Three things you should know

While there seems to be no universally acknowledged definition of 'Millennials', it is typically agreed that they are currently a relatively young demographic which follows Generation X. For purposes of this post, we will talk about Adult Millennials and define them as anyone currently aged between 18-35 years.

Continue reading
  3245 Hits
  0 Comments
3245 Hits
0 Comments

Building Digital Capability – Part 2, Business Partners – level of agency engagement

Building Digital Capability – Part 2, Business Partners – level of agency engagement

In Part 1: Understanding Business Engagement, I highlighted the importance of engagement, particularly with the senior executive team (the C Suite). The following some of the pros and cons of building digital expertise in house which will define your level of agency/vendor engagement.

Continue reading
  5691 Hits
  0 Comments
5691 Hits
0 Comments