Five Tips To Make Your Native Advertising Cut Through

Five Tips To Make Your Native Advertising Cut Through

An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5000 each day. In such a cut-throat grab for consumer-attention, marketers need to look beyond historically-standard avenues of connecting with audiences, i.e. conventional paid media. After all, you're more likely to survive a plane crash than click on a banner ad.

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How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for being surprised when I found out the Federal Government does in fact have a public relations company on its books.

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Article Watch July - 'Must Reads' Powered by Mediascope

Article Watch July - 'Must Reads' Powered by Mediascope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Sharing the content love

Sharing the content love

Sometimes I'm surprised to find myself on the home page of a website. Most of my media consumption starts on Facebook, Twitter or even a good old-fashioned email (yes, by 'media consumption' I mean looking at lists on Buzzfeed). I know I'm not alone, too. Looking at sites like KIIS 1065 and The Edge, which have dramatically increased their mobile audiences this year, we have days where up to 70% of our audience is arriving via social media.

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Mistakes Digital Publishers Make (and How Not to Repeat Them)

Mistakes Digital Publishers Make (and How Not to Repeat Them)

Much has been written about the demise of print and with good reason. Newspapers — remember those pieces of paper with words printed on them? — are in the grips of a catastrophic decline. But while everyone accepts that digital is the medium of choice, that's not to say that every digital publisher gets it right first time.

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Throwback Thursday: Nokia - the Coolest Mobile Around

Throwback Thursday: Nokia - the Coolest Mobile Around

Yes, that is true, Nokia was the coolest mobile phone around back in the late 80's and through the 90's. Nokia was one of the key driving forces of innovation around mobile phone technology which has resulted in the smartphones and mobile technology we rely on today.

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Adult Millennials: Three things you should know

Adult Millennials: Three things you should know

While there seems to be no universally acknowledged definition of 'Millennials', it is typically agreed that they are currently a relatively young demographic which follows Generation X. For purposes of this post, we will talk about Adult Millennials and define them as anyone currently aged between 18-35 years.

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Building Digital Capability – Part 2, Business Partners – level of agency engagement

Building Digital Capability – Part 2, Business Partners – level of agency engagement

In Part 1: Understanding Business Engagement, I highlighted the importance of engagement, particularly with the senior executive team (the C Suite). The following some of the pros and cons of building digital expertise in house which will define your level of agency/vendor engagement.

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IAB Standards & Guidelines Council Discusses All Things Digital

IAB Standards & Guidelines Council Discusses All Things Digital

The IAB Standards & Guidelines Council, originally convened in 2009, continues to lead the way in indentifying and evaluating the needs of the Australian Online Advertising industry. 

We spoke with a few of our council members about all things digital - from native advertising to viewability:

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Privacy – 10 Mistakes That Could Cost You Dearly

Privacy – 10 Mistakes That Could Cost You Dearly

CEO Alice Manners contrbutes to B&T article on avoiding mistakes when it comes to the Australian Privacy Policies. 

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5 Every Day Productivity Boosters;

5 Every Day Productivity Boosters;

Using my fastidious behaviour to help you:

I've been a gamer since I was six, playing Atari, mastering Pac-Man upside-down and finishing Missile Command thinking there was this amazing new level or celebration to discover, only to find the credits roll by. I'm pretty sure this is where my fastidious nature started.

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Re-emergence of the App

Re-emergence of the App

Mobile now commands 45% of consumer attention in the US, yet currently accounts for only about 5% of marketing budgets. Similarly TV commanded a share of around 35% of media consumption yet around 42% of budgets are allocated to it. What is going on here and why the divide?

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The 7 Habits of Highly Effective Digital People

The 7 Habits of Highly Effective Digital People

In our first paced world in digital-land, it's so easy to just get caught up in our own daily bubble. Every day we churn through hundreds of emails, ever-expanding task-lists and back-to-back meetings. No wonder it's easy to become flustered and subsequently less effective in our roles. Here are seven habits that we can all incorporate within our daily work routine:

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How Guest Blogging Can Still Bring Value To Your Content Strategy

How Guest Blogging Can Still Bring Value To Your Content Strategy
There has been a bit of controversy around guest blogging as of late. Earlier this year, Matt Cutts said to stop using guest blogging for SEO and backlinks . The essence of it is that marketers should not look to guest posting as a strategy to build links, as it...moz
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Throwback Thursday: The Evolution of the Operating System

Throwback Thursday: The Evolution of the Operating System

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of the operating system.

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Article Watch June - 'Must Reads' Powered by MediaScope

Article Watch June - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Does facebook know where you live?

Does facebook know where you live?

To most people, I think the answer to this question would be "obviously, yes". After all, it says it right there on your profile "Lives in Sydney, Australia".

But that wasn't the question I was asking. I wanted to know whether facebook knows where you actually live. You know, the street address and everything.

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The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

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A single customer view IS attainable - it’s up to marketers to work harder for it.

A single customer view IS attainable - it’s up to marketers to work harder for it.

During a recent presentation at Marketing Week Live, Camelot insight chief Nick Bonney made the claim that (in his mind) a true single customer view is unattainable. "Consumers are starting to say 'we do not want you to take my behaviour and know everything about me'," he continues.

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Building Digital Capability - Part 1, Understanding Business Engagement

Building Digital Capability - Part 1, Understanding Business Engagement

IG's Head of Online, Jason Stidworthy, is bringing his 15+ years experience in digital to the Big Tent blog with a 4-part series on "Building Digital Capability" - here's part one: Understanding Business Engagement.

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What Frozen Has Taught Me About Sharing Content

What Frozen Has Taught Me About Sharing Content

Last month, Frozen became the fifth highest grossing movie of all time, bringing in $1.2 billion at the box office. It's the most successful animated film ever and the star of the Disney stable. It's also probably the film I've seen or heard snippets of more than any other. Ever. And that's not entirely as the result of having a five year old daughter.

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Getting The Most Out Of User Testing

Getting The Most Out Of User Testing

You're excited. It's your user-testing day and your carefully recruited customers' are coming in to validate your new product. It's going to be an amazingly insightful day. What could possibly go wrong? You've worked closely with your user-experience (UX) guru to develop a script, covering all the questions you want to ask (not too leading of course) as well as all the tasks you want your test group to complete.

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We Need to Talk About Programmatic

We Need to Talk About Programmatic

Apparently one of the things that most annoys marketers is jargon. At the recent Mumbrella 360 conference James Sykes, APAC marketing director of Beam Suntory, said:

We're continually marginalising ourselves, because we talk [crap] most of the time. Most of what we say is meaningless, because fad words get in the way.

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Throwback Thursday: Evolution of Display Ads

Throwback Thursday: Evolution of Display Ads

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of display ads.

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IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Australia's Mobile Advertising Council was launched back in 2011 to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines. Since the formation of the council the local mobile ad industry has seen phenomenal growth and now represents over 1 in 5 digital display dollars in Australia. Currently 17 different organisations are involved in the Mobile Advertising Council representing a wide range of media buyers and sellers.

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The Importance of Efficiency

The Importance of Efficiency

The opportunity for us as marketers is with the efficiency of the shopper

I had the privilege of speaking at the Australian Marketing Institute conference in Brisbane earlier in the month. I have recorded a version of the presentation for everyone's benefit.

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Mobile Advertising is Firing on All Cylinders

Mobile Advertising is Firing on All Cylinders

This week on BRW, IAB CEO Alice Manners shares her views on Mobile Advertising, and how Australia stacks up against the US & UK. 

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Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

This is a continuation of my previous post which investigated the biometric impact of online ads/content when targeted to be personally relevant. If you didn't read the last one, let's bring you up to speed; Basically, the research clearly demonstrates that a greater level of cognition and engagement occurs when ads are personally relevancy to the recipient. That's very interesting, but what we don't know yet is the impact of context - so let's use this post to better understand the impact that 'context' has on people's response to ads.

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Viewability: if they can’t see it, did it happen?

Viewability: if they can’t see it, did it happen?

There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all ads served are not viewable. Adap.tv's Mitch Waters explains why pre-bid data is needed to ensure advertisers are seen and heard.

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How to Walk the Plank

How to Walk the Plank

I left three companies that feature significantly on my resume – Microsoft, Vodafone and Fairfax without knowing where I was going..... Walking the plank so to speak, and dropping off the end into the great unknown. The purpose of this blog is to share what I learned along the way.

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