Making a Good Impression; what the lift on the Viewable Impression Advisory means for Australia

Making a Good Impression; what the lift on the Viewable Impression Advisory means for Australia
If you work in digital advertising, the big news around the traps last week was that the U.S. Media Rating Council (MRC) lifted its Viewable Impression advisory, giving publishers and agencies the go-ahead to begin transacting based on the previously adopted metric: an online advertisement impression should be 50% of...
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How Does This Make Our Customer's Live's Easier?

How Does This Make Our Customer's Live's Easier?

Customer experience (CX) is a term that is currently bathing in the spotlight. CX is the sum of the experiences a customer has with a supplier during all stages of the purchase funnel, before, during and post sale. Analysts and commentators who write about customer relationship management have increasingly recognized the importance of managing the customer's experience.

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The 3 Ps of The New Media Mix

The 3 Ps of The New Media Mix

Over 50 years ago, the original marketing mix of the 4 Ps was coined, and ever since then most marketers have concentrated on how best to use the various elements: product, price, promotion and place. In those 50 years the Ps have multiplied, and many people now talk of 7 or even 8 Ps. Here at Mindshare though, we believe in simplicity, and as the world that marketers face in the 21st Century starts to become clearer after 20 years of change, we believe that in terms of media at least, it's now time to think of just 3 Ps.

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Marketers, it’s time to get up close and personal with Proximity Marketing

Marketers, it’s time to get up close and personal with Proximity Marketing

The Exhibition and Event Association of Australasia estimate that the sector is worth an estimated $371 million per annum. Yet, despite this turnover, you rarely hear people using the words 'innovation' and 'events' in the same sentence; which is exactly why this year's Consumer Electronics Show in Las Vegas got me truly excited (when I never even left the country!)

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The Art of Ad Hacks

The Art of Ad Hacks

The simple mrec, the humble text ad, the 15s skippable...are they your media afterthought or your creative palette, ripe for innovation? Anyone who can rethink creative constraints and drum up inspiration in these tiny spaces gets my vote...and that of your audience.

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Article Watch March - 'Must Reads' Powered by MediaScope

Article Watch March - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, offers a series of must read articles for the digital media community....

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How to Land the Job: How the digital world has transformed the process of interviewing.

How to Land the Job: How the digital world has transformed the process of interviewing.

 

It's been a long time since I had to interview candidates for an open role where I had to do all the work. From writing/posting the JD, reading CV's, long listing, shortlisting, interviews and finally appointments. To be honest, I kind of miss the days when, as the CEO, I would be presented with two shiny, happy, qualified candidates and asked to choose between the two. But, as with all things in a "startup"*, I am continually learning. It's from this perspective that I write my first blog (and hopefully many others) for the IAB: This one on the topic of interviewing, and specifically how technology has disrupted the traditional process.

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Article Watch February – 10 ‘Must Reads’ Powered by MediaScope

Each month Denise Shrivell from MediaScope, offers a series of must read articles for the digital media community….

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No one likes you; Building Social strategies beyond Facebook

Now let's get one thing straight... Facebook is amazing. There, I said it.

Facebook accounts for over 55% of all social media traffic. It is unquestionably out on its own at no.1. Everybody else is just fighting it out for a distant 2nd place. So it's easy to see why marketing people today focus a lot of time and attention on facebook – it's compelling stuff.

But – and it's a big BUT - in social, reach isn't the whole story...

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Changes afoot at IAB Australia

Six months ago I joined IAB Australia with a remit to represent and promote the interactive advertising industry and invited to table a new strategic framework to help the Association represent the digital industry. It was an opportunity I could not resist and I'm delighted to report it's been both...
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8 shortcuts to start up success

When you're starting a new business, it's easy to get bogged down in the big picture and long-term strategies. The following start up short cuts will give your business a kick-start, boosting customer engagement, encouraging conversions and providing a healthy cash flow that opens the door to bigger plans.

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Vivid Sydney 2013 - Product Camp

Some months back, IAB Australia sponsored the opening breakfast at Brainmate's Product Camp, part of Vivid Sydney. Vivid is an amazing festival of light, music and ideas (you may've seen the Opera House lit up in lights?) and Product Camp fell squarely into the ideas arena. Product Camp was about experiences, learnings and ideas for best practice development for apps, startups, websites, games and other digital products.

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