A Brief History of Digital – It’s Always Good to Reflect

A Brief History of Digital – It’s Always Good to Reflect
Like all the important things in life, there is always a time to look back at the past. History always teaches us a lot about people, development and the future. The same applies to digital and technology. When we look at digital advertising, we all ...
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Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook

Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook
​ Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By some minor miracle of luck and ignorance, as the founders of our newly formed digital business we made a series of very simple, una...
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Council Member of the Month: Rick Knott

Council Member of the Month: Rick Knott
Name: Rick Knott IAB Council: Mobile Advertising Council Involved in the IAB Council since: 2010 Day job + company: Regional Director, APAC at Celtra I joined the Council because: At that time no one really had a clue how to deliver effective display...
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Four ways to improve brand safety in a programmatic environment

Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting. Bu...
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Spend some time on the digital 'shop-floor' & get your hands dirty

Spend some time on the digital 'shop-floor' & get your hands dirty
​ I was flicking through Facebook earlier today and I caught a picture of a school friend who is now the CEO of a UK retailer. He had updated his status with a picture of him on the shopfloor and with a name tag bearing his christian name. Nothing ne...
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Making the economics of video work for all media brands

Making the economics of video work for all media brands
It's an exciting time in online video — the explosion of new services and vast consumer demand makes video an increasingly crucial tool in any publisher's arsenal. However, the economics of ad-supported video publishing are often too strained to enab...
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Council member of the Month: Andrea Ingham

Council member of the Month: Andrea Ingham
​ Name: Andrea Ingham IAB Council: Audio Involved in the IAB Council since: March 16 Day job + company: Director of Sales, ANZ, Spotify I joined the Council because: I'm passionate about audio and ensuring its longevity and priority for brands in the...
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Programmatic in Australia is abound with challenges and opportunity

Programmatic in Australia is abound with challenges and opportunity
​I attended the Programmatic Summit yesterday on behalf of Navigate Digital. It was our first excursion to what is Australia and New Zealand's only purely programmatic conference. Held in the Sydney's brand spanking new International Conference Centr...
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Engaging the Digitally Savvy New Kid on the Block

Engaging the Digitally Savvy New Kid on the Block
Gen X ('Baby Boomers') & Gen Y ('Millennials') have been a key focus of marketers over the past few years. But we now have a new kid on the block in Gen Z. Why is Gen Z important? First, they make up 20% of the Australian population   and ar...
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Programmatic: There are no stupid questions

Programmatic: There are no stupid questions

I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I talked about hackathons, MVPs and bringing an agile approach to marketing. The guy I shared the platform with talked about programmatic. He was a former colleague from Capital Radio, then head of sales of a company called The Exchange Lab. They were one of the first programmatic companies I came across (and were acquired by GroupM in 2016).

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Council Member of the Month: Richard Wolstenholme

Council Member of the Month: Richard Wolstenholme

Name: Richard Wolstenholme

IAB Council: Video Council

Involved in the Council since: September 2016

Day job + company: Head of Brand Advertising, Google AUNZ

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Progression of Australian Digital Measurement

Progression of Australian Digital Measurement

So 2016 was an interesting year for digital measurement to say the least. There was some well-deserved questioning, some scrutiny that comes with an increased market share and a lot of people confusing metrics and their meaning. Australians spent 72 hours online on PCs, phones and tablets in November 2016. Regardless of whether you agree or disagree on recent criticism levelled at digital metrics, the answer is not to retreat to an earlier era but to find new solutions and add extra layers of assurance that are relevant to current consumer behaviour.

 

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Council Member of the Month: Justin Orchard

Council Member of the Month: Justin Orchard

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Justin Orchard from IAB's Standards and Guidelines Council. 

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The new voice in town: A week with Alexa

The new voice in town: A week with Alexa
It’s been a little frustrating that in the two years since Amazon’s Echo was launched (Initially launched in the USA and then in the U.K. a year later in 2016), we don’t have a formal launch yet down under. So after some nagging and nudging, my own Amazon Echo arrived...VijayBlog 1
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Three Data Trends that will define 2017

Three Data Trends that will define 2017

2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:

 

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Council Member of the Month: Irene McMonnies

Council Member of the Month: Irene McMonnies

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Irene McMonnies from IAB's Regulatory Affairs Council. 

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment. 

Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge. 

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Ad Blocking: Where to Next? The Publisher Perspective

Ad Blocking: Where to Next? The Publisher Perspective
To date Australian publishers have largely made assumptions as to why ad blockers are being used in our market, relying on international studies to help inform our view. With the release of the IAB Ad Blocking in Australia study the majority of those hypotheses have held true. So if we...
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Attribution: Let’s see how far we’ve come

Attribution: Let’s see how far we’ve come

Last month, the IAB Australia released its second annual State of the Industry - Marketing and Ad Technology report. I always find the second year of a report more interesting as there is a benchmark and inevitably the first thing we all talk about is how far we’ve come.

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Council Member of the Month: Ayaan Mohamud

Council Member of the Month: Ayaan Mohamud

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. 

 

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Digital hits 48.4% with screens dominating market

Digital hits 48.4% with screens dominating market
Earlier in October the Commercial Economic Advisory of Australia (CEASA), the organisation that collates advertising revenue from all the different media channels, released the results for the first half of CY2016 with the numbers revealing a strong Australian advertising market worth $7.3B. The digital share of the market increased from...IAB IG CAESA Web
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Mobile Commerce: Lessons for Brands and Retailers

Mobile Commerce: Lessons for Brands and Retailers

It was, for a long time, a widely accepted truth that whilst people might use phones to access the internet, they wouldn’t use them to buy things. Too small a screen; too hard to type; not secure enough; the list of reasons was as long as it was - so time has proved - wrong.

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Council Member of the Month: Rick Gleave

Council Member of the Month: Rick Gleave
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name : Rick Gleave IAB Council : Audio Council Involved in the IAB Council since: On and off since 2003 and working with the IAB UK & AU. Covering the MAC and...
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VAST 4.0 in Australia: What You Need To Know

VAST 4.0 in Australia: What You Need To Know
Digital video has seen explosive growth over the past five years, achieving in Australia a  55 percent YOY growth  in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up  80% of all internet traffic by 2018...

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REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW

REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Virtual reality (VR)—a concept that has been talked about for decades but out of reach for most consumers—is fast becoming a reality itself. In...Nielsen VR
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Council Member of the Month: Stewart Heys

Council Member of the Month: Stewart Heys

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.

Name: Stewart Heys 

IAB Council: Mobile Advertising Council (and Video Council)

 

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50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained
On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...CR 2
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Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try before you buy market.

As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?

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Meet the Digital Leaders: Jonas Jaanimagi - REA Group

Meet the Digital Leaders: Jonas Jaanimagi - REA Group

The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas Jaanimagi, Head of Media Strategy and Operations at REA Group, about the state of digital in Australia and his leadership style, and managed to get some sage advice for those starting a career in digital.

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Olympic connectivity means marketers can go for gold

Olympic connectivity means marketers can go for gold

Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.

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