50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained
On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...CR 2
Continue reading
  2705 Hits
  0 Comments
2705 Hits
0 Comments

Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try before you buy market.

As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?

Continue reading
  2836 Hits
  1 Comment
2836 Hits
1 Comment

Meet the Digital Leaders: Jonas Jaanimagi - REA Group

Meet the Digital Leaders: Jonas Jaanimagi - REA Group

The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas Jaanimagi, Head of Media Strategy and Operations at REA Group, about the state of digital in Australia and his leadership style, and managed to get some sage advice for those starting a career in digital.

Continue reading
  3114 Hits
  0 Comments
3114 Hits
0 Comments

Olympic connectivity means marketers can go for gold

Olympic connectivity means marketers can go for gold

Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.

Continue reading
  2599 Hits
  0 Comments
2599 Hits
0 Comments

How Qantas is using Finding Dory to save the Great Barrier Reef

How Qantas is using Finding Dory to save the Great Barrier Reef
Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share...
Continue reading
  3122 Hits
  2 Comments
3122 Hits
2 Comments

Council Member of the Month: Luke Donkin

Council Member of the Month: Luke Donkin
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Luke Donkin IAB Council: Technology Council Involved in the IAB Council since: Since 2011 Day job + company: Commercial Director, Exponential I joined the Council because : It’s important for all...
Continue reading
  3361 Hits
  0 Comments
3361 Hits
0 Comments

Excellent Creative for Mobile: Case Studies

Excellent Creative for Mobile: Case Studies
IAB’s Creative Showcase attracts some of the best creative campaigns in digital advertising. As we lead up to our Latest and Greatest in Mobile Creativity event we are highlighting some of the best mobile campaign case studies of the past 18 months.   American Classics Krispy Kreme launch new American...Krispy 10.4
Continue reading
  2867 Hits
  0 Comments
2867 Hits
0 Comments

Pure Play vs. Full Stack: GroupM Digital Debate

Pure Play vs. Full Stack: GroupM Digital Debate
On July 20 Ashton Media hosted the GroupM Digital Debate at the Doltone House in Sydney to argue the merits of full-stack technology versus pure-play technology in regard to driving better results for advertisers. And first of all, when it comes to a field that moves as fast as programmatic...
Continue reading
  2975 Hits
  0 Comments
2975 Hits
0 Comments

How Marketers Are Using Video to Influence Travel Decisions

How Marketers Are Using Video to Influence Travel Decisions
Video can bring to life the unique features of an experience or destination like few other mediums. By surrounding the viewer with the sights, sounds and motion of a place—and showcasing the experiences. From the landscape to activities to cuisine to locals—video can tap into the emotions of a viewer...Visit Denmark Intro
Continue reading
  5585 Hits
  0 Comments
5585 Hits
0 Comments

Qantas Instameet: Mobile creative travel case study

Qantas Instameet: Mobile creative travel case study
Instameet [in-sta-meet] noun A gathering of Instagrammers, taking photographs and sharing experiences.   The Challenge: To find a way to bring together Qantas’ heritage and modern positioning in a way that resonated with Australians. The Solution: Working with Qantas, Razorfish Australia created a photographic journey across Australia, powered by social...Qantas
Continue reading
  2937 Hits
  0 Comments
2937 Hits
0 Comments

Creating powerful travel video content

Creating powerful travel video content
Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2015, the average consumer watched 62 minutes of online video per day. By 2017, that number is expected to rise to 72 minutes. ...Video Top 5
Continue reading
  3324 Hits
  0 Comments
3324 Hits
0 Comments

SaleCycle Case Study: Firefly

SaleCycle Case Study: Firefly
Firefly, a subsidiary of Malaysian Airlines’ creates a multi-channel remarketing campaign with the addition of SaleCycle's SMS solution. The Challenge Firefly, one of SaleCycle’s most innovative clients, set the challenge of delivering a service that could drive more immediacy in conversions. How could they communicate quickly and efficiently with visitors...Firefly SMS Remarketing
Continue reading
  2996 Hits
  0 Comments
2996 Hits
0 Comments

Council Member of the Month: Robert Rivers

Council Member of the Month: Robert Rivers
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Robert Rivers IAB Council: Standards & Guidelines Council Involved in the IAB Council since: 2014 Day job + company: National Ad Operations Manager at REA Group I joined the Council because:...
Continue reading
  2355 Hits
  0 Comments
2355 Hits
0 Comments

Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report
AdRoll’s recent State of the Industry was conducted by third-party research company Qualtrics and surveyed 265 ANZ marketers to ask their perspective on the changing dynamics of the advertising and marketing landscape. The report notes that attribution is still a key concern of ANZ marketers with 41% of marketers not...
Continue reading
  5410 Hits
  0 Comments
5410 Hits
0 Comments

A social election year, for better or worse

A social election year, for better or worse
There is doubt about how much social media actually influences participation in political campaigns and the likelihood of voting, with it being shown to have much greater influence in civic engagement and mobilization. An analysis of 36 major studies measuring the link of social media and civil and political engagement...
Continue reading
  2476 Hits
  0 Comments
2476 Hits
0 Comments

Are Your Campaigns Run Like Opinion Polls?

Are Your Campaigns Run Like Opinion Polls?
Just because Australian politics seems to be driven by opinion polls, that doesn’t mean you should run your advertising the same way. As Australia puts itself through an election, Eyeota’s Trent Lloyd, says data counts – but how reliable is the data you are using? If political polls were doing...Eyeota Graphic
Continue reading
  3365 Hits
  0 Comments
3365 Hits
0 Comments

Four ways data products are redefining brand interactions

Four ways data products are redefining brand interactions
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine...
Continue reading
  2280 Hits
  0 Comments
2280 Hits
0 Comments

Insight Into the Intersection of Travel, Technology & Marketing: Expedia Case Study

Insight Into the Intersection of Travel, Technology & Marketing: Expedia Case Study

Australians Discover How to “Live Like a Local” with the NAB Traveller Card

A growing number of travelers desire an authentic travel experience. While these adventurers still enjoy iconic landmarks, they also want to discover how people locallylive in the countries they visit.

 

Continue reading
  3812 Hits
  0 Comments
3812 Hits
0 Comments

Video On Demand To Reach Two Thirds Of Online Population In 2016

Video On Demand To Reach Two Thirds Of Online Population In 2016
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected. The 18th edition of the Australian Connected Consumer Report, reports a 4% increase in VOD in 2015,...online australians are embracing new ways of watching tv
Continue reading
  3149 Hits
  0 Comments
3149 Hits
0 Comments

Understanding the Impact of Video Advertising

Understanding the Impact of Video Advertising
There has been a lot of discussion in market about viewability over the last few years, we must remember this is just one metric on the road to assessing digital advertising effectiveness. Smart marketers are now looking beyond viewabilty, to metrics that will assess the engagement of the consumer sitting...
Continue reading
  2638 Hits
  0 Comments
2638 Hits
0 Comments

The Modern Video Ad Server

The Modern Video Ad Server

The supply-side technology stack for video publishers has long been a complicated space.

It’s populated by a number of players -- including ad servers, supply-side platforms, online video players and sometimes ad networks -- which need to interact cohesively in order to optimise the sale of inventory.

Continue reading
  3567 Hits
  0 Comments
3567 Hits
0 Comments

Adblocking: Latest and Greatest Opinions and Articles

Adblocking: Latest and Greatest Opinions and Articles

As the digital advertising industry continues to deal with adblocking and its implications, there are a vast number of varying opinions out there. Below is a selection of some the better articles on Adblocking that IAB Australia staff have come across recently to keep you up to speed on the issue.

Continue reading
  2843 Hits
  0 Comments
2843 Hits
0 Comments

Will Ad Blocking Drive the Native Ad Shift?

Will Ad Blocking Drive the Native Ad Shift?
The much debated solution to the publishers “problem” with the escalating adoption of ad blocking software may have inadvertently been given in response to a question on the importance of native advertising to mobile monetization. Earlier this week Taboola’s CEO Adam Singolda told Business Insider he believes we’re heading toward...
Continue reading
  2652 Hits
  0 Comments
2652 Hits
0 Comments

Digital and TV playing really well together

Digital and TV playing really well together
The AdNews Media Summit held at the Royal Randwick Racecourse on May 19 featured a host of great panels and interesting discussions, particularly the panel on titled “The Collision of TV and Digital.” The general sentiment of the media industry, echoed by the panel, is that while linear TV has...
Continue reading
  2666 Hits
  0 Comments
2666 Hits
0 Comments

Ad blocking - an inevitable trend or a lesson in the core principles of marketing?

Ad blocking - an inevitable trend or a lesson in the core principles of marketing?
Ever since the first ad from Coca Cola in 1886 or when the founder of my first employer, Unilever, made the celebrated quote about advertising in 1925, "I know half my advertising isn't working, I just don't know which half," some key marketing principles have remained true. Marketing communication as pioneered...
Continue reading
  2049 Hits
  0 Comments
2049 Hits
0 Comments

Innovations and great content driving digital video investment

Innovations and great content driving digital video investment
“Come tv with us” was the title of Hulu’s presentation at the IAB Digital Content NewFronts in New York City last week. And a suitable tagline it was, with the company announcing a slate of new and revived original programming including “The Path”, “Shut Eye”, “The Mindy Project”, “Difficult People”...
Continue reading
  2388 Hits
  0 Comments
2388 Hits
0 Comments

Ad Ops targets Melbourne

Ad Ops targets Melbourne

The first ever Melbourne based Digital Ad Ops Conference was held at the REA Headquarters on 2 May 2016. The conference is committed to developing and growing professionals working in Ad Operations. The event covered a range of relevant topics including Global Digital Trends, Ad Technology, Mobile, Programmatic, Viewability, Ad Fraud, HTML5 and Career Progression. There was definitely no shortage of expertise with a wide range of speakers from a number of platforms and publishers.

Continue reading
  2675 Hits
  1 Comment
2675 Hits
1 Comment

NewFronts 2016: The Rise of Virtual Reality

NewFronts 2016: The Rise of Virtual Reality
The 2016 U.S. IAB Digital Content NewFronts kicked off in New York City Monday, bringing for the fourth year an international lineup of top digital producers to showcase their programming for advertisers and media buyers over the event’s 10 days. It has become a definite must for publishers, brands and...
Continue reading
  3063 Hits
  0 Comments
3063 Hits
0 Comments

Location Intelligence: The Next Frontier

Location Intelligence: The Next Frontier
Location Intelligence Platforms are the next tech frontier (on the same scale as search or e-commerce) as mobile, wearable and Internet-of-things (IOT) technology have been prototyped, experimented with and deployed in real-world scenarios. These platforms will help to answer the following - What? When? Where? Who? - with respect to...
Continue reading
  3315 Hits
  0 Comments
3315 Hits
0 Comments

Programmatic for the People: Saving lives with ad tech

Programmatic for the People: Saving lives with ad tech

Using programmatic to reach residents in high-risk bushfire areas

The Problem:
In October 2013, approximately 100 fires burnt across eastern New South Wales, including six major bushfires. These fires killed two people, burned 768,000 hectares of land, destroyed 279 homes and the damages eventually totalled well over $100 million. A problem existed with the standard messaging: It lacked impact, urgency and relevancy. Something needed to be done.

 

Continue reading
  3107 Hits
  0 Comments
3107 Hits
0 Comments