IAB Australia Debate: Is Mobile Dead?

Is Mobile Dead? That's the question we posed to our two teams of digital experts to debate at the recent IAB Mobile Council Event on August 22 at PwC. ​ For the Affirmative: Tim Whitfield, VP Strategic Solutions, APAC, Sizmek Lottie Laws, Head of Vid...

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Data Privacy - with Jason Holandsjo from Telstra

​IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update & the GDPR" event to discuss the advances Telstra is making in responding to grow...

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What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...

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Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...

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Interview with Brent Smart, IAG CMO

IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity. Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client...


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What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud. ​ Learn more about ads.txt here

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IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video. Included are: Know when to Art and When to Science Brent Smart, CMO, IA...

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Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked s...


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MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...

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How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon 's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.   If you're in retail, or you're ...

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Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience. ​ You can download the Whitepaper and Infographic...

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Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow

​We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us, the roles of Mobile and Video, and the impact various industry categories have on the quar...

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Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including: ​ Video is taking a leading role in the advertiser's tool box How user experience is key And the im...
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IAB August Update

Here is our August news update in 60 seconds. 1. Daily Content Ratings. 2. Measurement Conference. 3. Digital Glossaries. You can read our August Newsletter here.

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IAB Native Advertising Taskforce to simplify Native in Australia

​ IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardia...

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Ad Ops Career Panel: Skills, Knowledge and Getting the Job

At Our recent Ad Ops Conference in Melbourne we hosted four industry experts on our Ad Ops Career Panel. They covered what the Ad Ops industry is like at the moment, the difficulties in finding skilled staff, what they do to stay up to date in the fa...


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Ad Ops: Challenges and Opportunities

At our recent Digital Ad Ops Conference in Melbourne on June 21, we heard from a host of industry leaders from all areas of the industry. We sat down with a few of them to get their take on the biggest challenges facing the Ad Ops industry and the ma...

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IAB Conversations: Yvette Mayer from OMD

​We recently sat down with Yvette Mayer from OMD to discuss and compare the digital landscape in Australia to the US. Which areas is Australia ahead? Which areas are equally progressed? Where are the differences and similarities?  Part 1 of 3 on...


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Digital and Sports: Streaming, screen time & consumer habits

How is digital changing our viewing habits when it comes to sports? How is screen time split? What is being streamed and what does that mean for broadcast media? Excerpts of the presentation by Clive Dickens, Chief Digital Officer at Seven West Media...

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IAB Councils: Upcoming work to simplify digital

We recently spoke members of IAB Councils about the present and upcoming work they are involved in and their council's redefined purpose as they seek to simplify digital.  Included are Peter Barry from Pubmatic (Mobile Council), Matt Sheppard fr...

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Native Advertising: Jason Tonelli from Publicis Media

We took a a few minutes ( 3:36 exactly) at the Google Native Summit to talk with Jason Tonelli, Chief Digital and Technology Officer for Publicis Media, about his thoughts on the growth of native advertising and what Publicis is doing in the space. ​...

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Native Advertising: Interview with Rica Bartlett from The New York Times

We sat down with Rica Bartlett from The New York Times at the Google Native Advertising Summit to discuss what native means, what the NYT is doing in the space, and the advantages of Native going forward. ​ Watch the video on YouTube . Download The N...

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Sky News: IAB's Vijay Solanki & GroupM's John Miskelly on Brand Safety

IAB CEO Vijay Solanki and GroupM's Chief Digital Officer John Miskelly discuss brand safety in the digital age: What is it? What does it mean to different companies? How important is quality? What is the role of Programmatic? ​

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Digital Audio: Interviews with the Industry Leaders (six episodes)

At our recent "Digital Audio Advertising: State of the Nation" event, IAB CEO Vijay Solanki spoke to some of our presenters and other audio industry leaders to get their thoughts on digital audio in Australia and some of the best campaigns they have ...


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Key Factors in Successful Programmatic.

During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign ... and they are all right.

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IAB getting Refreshed in 2017

What is the IAB doing this year and why?  Nicole Sheffield, IAB Chair and MD of News DNA, and IAB CEO Vijay Solanki give the lowdown on our plans in 2017.

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Interview with Rakuten Marketing MD Anthony Capano

IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company. Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance...

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IAB CEO talks digital advertising with SKY Business News

IAB CEO Vijay Solanki discusses digital growth, adblocking and viewability with SKY Business News anchors.

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IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic

IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic
IAB sat down recently with InSkin Media's Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin's research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated....

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VAST 4.0 in Australia: What You Need To Know

VAST 4.0 in Australia: What You Need To Know
Digital video has seen explosive growth over the past five years, achieving in Australia a  55 percent YOY growth  in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up  80% of all internet traffic by 2018...

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