A meeting place for leading digital voices

A meeting place for leading digital voices

What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud.


Learn more about ads.txt here

Continue reading
0 Comments

IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video.Included are: Know when to Art and When to ScienceBrent Smart, CMO, IAG ...
Continue reading
0 Comments

Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked s...
Continue reading
0 Comments

MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...
Continue reading
0 Comments

How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.  If you're in retail, or you're an...
Continue reading
0 Comments

Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience.​You can download the Whitepaper and Infographic h...
Tags:
Continue reading
0 Comments

Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow

​We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us, the roles of Mobile and Video, and the impact various industry categories have on the quar...
Continue reading
0 Comments

Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including:​Video is taking a leading role in the advertiser's tool boxHow user experience is keyAnd the import...
Continue reading
0 Comments

IAB August Update

Here is our August news update in 60 seconds.
1. Daily Content Ratings.
2. Measurement Conference.
3. Digital Glossaries.

You can read our August Newsletter here.


Continue reading
0 Comments

IAB Native Advertising Taskforce to simplify Native in Australia

​IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian...
Continue reading
0 Comments