A meeting place for leading digital voices

A meeting place for leading digital voices

IAB Australia Debate: Is Mobile Dead?

Is Mobile Dead? That's the question we posed to our two teams of digital experts to debate at the recent IAB Mobile Council Event on August 22 at PwC.​For the Affirmative:Tim Whitfield, VP Strategic Solutions, APAC, SizmekLottie Laws, Head of Video, ...
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Data Privacy - with Jason Holandsjo from Telstra

​IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update & the GDPR" event to discuss the advances Telstra is making in responding to grow...
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What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...
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Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...
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Interview with Brent Smart, IAG CMO

IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity.Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client....
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What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud.


Learn more about ads.txt here

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IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video.Included are: Know when to Art and When to ScienceBrent Smart, CMO, IAG ...
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Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked s...
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MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...
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How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.  If you're in retail, or you're an...
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