A meeting place for leading digital voices

A meeting place for leading digital voices

MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...
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How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.  If you're in retail, or you're an...
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Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience.​You can download the Whitepaper and Infographic h...
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Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow

​We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us, the roles of Mobile and Video, and the impact various industry categories have on the quar...
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Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including:​Video is taking a leading role in the advertiser's tool boxHow user experience is keyAnd the import...
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IAB August Update

Here is our August news update in 60 seconds.
1. Daily Content Ratings.
2. Measurement Conference.
3. Digital Glossaries.

You can read our August Newsletter here.


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IAB Native Advertising Taskforce to simplify Native in Australia

​IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian...
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Ad Ops Career Panel: Skills, Knowledge and Getting the Job

At Our recent Ad Ops Conference in Melbourne we hosted four industry experts on our Ad Ops Career Panel. They covered what the Ad Ops industry is like at the moment, the difficulties in finding skilled staff, what they do to stay up to date in the fa...
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Ad Ops: Challenges and Opportunities

At our recent Digital Ad Ops Conference in Melbourne on June 21, we heard from a host of industry leaders from all areas of the industry. We sat down with a few of them to get their take on the biggest challenges facing the Ad Ops industry and the ma...
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IAB Conversations: Yvette Mayer from OMD

​We recently sat down with Yvette Mayer from OMD to discuss and compare the digital landscape in Australia to the US. Which areas is Australia ahead? Which areas are equally progressed? Where are the differences and similarities? Part 1 of 3 on ...
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