IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity.

Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client.

Part 2: Brent discusses the role of creativity within data and automation, and the IAG philosophy of "Know when to Art and know when to Science".

Watch both videos on YouTube here.