If you're interested in learning more about Digital Out Of Home advertising, this this is a must-watch video featuring the best in the nation. Programmatic trading for DOOH is starting to transform planning, trading and delivery of OOH inventory through data and technology driving greater targeting and allowing greater creativity.
This panel discusses this evolving sector of our industry, the opportunities that are opening up to advertisers and media buyers, and the current state of the market.
Panelists (left to right):
- Gai Le Roy, CEO, IAB Australia (Moderator)
- Catherine Smith - Head of Product, ANZ, Amnet Group
- Steve Geelan - Group Director - Channel & Solutions, Commute by oOh!
- John McNerney - Director Platforms ANZ, Verizon Media
- Mo Moubayed - Founder, Veridooh