IAB CEO discusses the rise of digital on Sky News

IAB CEO discusses the rise of digital on Sky News

IAB CEO Alice Manners appeared on Sky news on February 12, 2015 to discuss the state of the digital advertising market in an interview with Ingrid Willinge.

Manners talks about what the IAB does in Australia, its members and where the digital advertising industry is headed.

Manners notes that the industry is edging toward the $5 billion mark in 2015, with notable mentions going to video and mobile: Mobile expenditure has grown larger than the combined markets of magazine and outdoor advertising, and video is now double cinema. In regards to the growth of the mobile advertising market, she notes many publishers are seeing 75 percent of their traffic from mobile and that the IAB continues to invest heavily in measuring that data.

You watch the full interview here.

Mobile Investment – Taking the Leap
New supporting the old: Using social to set the ri...

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 25 January 2020

Captcha Image