Interview with Rakuten Marketing MD Anthony Capano

IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company.

Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance of content websites and blogs to retailer strategy in 2017.

The IAB Affiliate Marketing Steering Group launched the Affiliate Marketing Handbook in October. Download it here.

Council Member of the Month: Richard Wolstenholme
Progression of Australian Digital Measurement

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 04 April 2020

Captcha Image