IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company.

Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance of content websites and blogs to retailer strategy in 2017.

The IAB Affiliate Marketing Steering Group launched the Affiliate Marketing Handbook in October. Download it here.