A meeting place for leading digital voices

A meeting place for leading digital voices

IAB Native Advertising Taskforce to simplify Native in Australia

IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian Australia's Susie Bayes, Taskforce Co-Chair, about the work they are doing.



Watch the video on YouTube here.

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