Native Advertising: Interview with Rica Bartlett from The New York Times

We sat down with Rica Bartlett from The New York Times at the Google Native Advertising Summit to discuss what native means, what the NYT is doing in the space, and the advantages of Native going forward. ​ Watch the video on YouTube . Download The N...

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Sky News: IAB's Vijay Solanki & GroupM's John Miskelly on Brand Safety

IAB CEO Vijay Solanki and GroupM's Chief Digital Officer John Miskelly discuss brand safety in the digital age: What is it? What does it mean to different companies? How important is quality? What is the role of Programmatic? ​

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Digital Audio: Interviews with the Industry Leaders (six episodes)

At our recent "Digital Audio Advertising: State of the Nation" event, IAB CEO Vijay Solanki spoke to some of our presenters and other audio industry leaders to get their thoughts on digital audio in Australia and some of the best campaigns they have ...


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Key Factors in Successful Programmatic.

During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign ... and they are all right.

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IAB getting Refreshed in 2017

What is the IAB doing this year and why?  Nicole Sheffield, IAB Chair and MD of News DNA, and IAB CEO Vijay Solanki give the lowdown on our plans in 2017.

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Interview with Rakuten Marketing MD Anthony Capano

IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company. Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance...

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IAB CEO talks digital advertising with SKY Business News

IAB CEO Vijay Solanki discusses digital growth, adblocking and viewability with SKY Business News anchors.

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IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic

IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic
IAB sat down recently with InSkin Media's Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin's research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated....

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VAST 4.0 in Australia: What You Need To Know

VAST 4.0 in Australia: What You Need To Know
Digital video has seen explosive growth over the past five years, achieving in Australia a  55 percent YOY growth  in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up  80% of all internet traffic by 2018...

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FY 15-16 Ad Spend: Figures and Opinions

The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year). It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in...

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IAB Conversations: Eggmobi CEO on Mobile Creativity

IAB recently held “The Latest and Greatest in Mobile Creativity” seminar, put on by the IAB Mobile Advertising Council. The event featured leaders in the mobile arena, including keynote speaker Mihael Mikek, CEO and founder of Celtra, Venessa Hunt of GroupM and Darren Patterson of Big Mobile. (See the previous...

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Mobile Creativity: From the Experts

Mobile Creativity: From the Experts
On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC.  The event was opened by Mihael Mikek, founder and CEO of Celtra , who was pleased to see so many people at the event. He said it is...Mobile Vijay 3

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IAB CEO discusses digital on Sky News

IAB CEO Alice Manners discussed the state of digital and touches on the key findings from the IAB/PwC Online Advertising Expenditure Report released last month for the full financial year ended June 30th 2015. Watch the full interview here . Sky News
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IAB CEO discusses the rise of digital on Sky News

IAB CEO discusses the rise of digital on Sky News
IAB CEO Alice Manners appeared on Sky news on February 12, 2015 to discuss the state of the digital advertising market in an interview with Ingrid Willinge. Manners talks about what the IAB does in Australia, its members and where the digital advertising industry is headed. Manners notes that the...
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Human Experiments, MwaHaha!

Human Experiments, MwaHaha!
You may recall from earlier this year that popular online dating site, OKCupid, attracted some media attention for conducting a series of experiments with its user base (such as the "love is blind" experiment which showed certain online dating metrics improved when everyone's photos were removed from the site for...Tony Marlow - Kid with potato

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